We, the Market Free editorial team, create our e-mail newsletters based on our own planning templates. In this article, we will introduce the "method of creating an e-mail newsletter plan" that we have established through trial and error after eight years of planning e-mail newsletters, along with a ready-to-use template.
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Contents of this article
Ready-to-use email newsletter planning template
How to use the email newsletter planning template
Email newsletter planning template item 1: Specify the planned sending date and person in charge
Email newsletter planning template item 2: Write the theme
Email newsletter planning template item 3: Decide your target without overthinking it
Email newsletter planning template item 4: Identify the concerns of your target audience
Email newsletter planning template item 5: Take notes on the content of your email newsletter
Email newsletter planning template item 6: Set what your readers will look like after reading the message
Email newsletter planning template item 7: Find a reason your company should answer
Recommended methods for managing email newsletter projects
Ready-to-use email newsletter planning template
Let's start by introducing a template that you can use when planning your email newsletter.
Scheduled sending date and person in charge
theme
target
Concerns
What to answer
After reading
Why we answer
Please copy and paste the above items and use vp media email lists them to help plan your email newsletter.
In the next chapter, we will summarize the purpose of each item and the specific method of filling it in. By knowing the purpose of each item, you will know how to use it in your email newsletter writing and how much to fill in.
How to use the email newsletter planning template
In this chapter, we will introduce the meaning of each item you need to know in order to make the most of the email newsletter planning template, as well as how to fill them in specifically.
Email newsletter planning template item 1: Specify the planned sending date and person in charge
Previously sent email newsletters must be reviewed at the following times:
When you want to know if a similar topic has been posted in the past
When you want to confirm the contents of a newsletter with the person in charge
When you want to ask about the intention behind sending an email newsletter to measure its effectiveness
If you include the sending date and person in charge in your email newsletter planning, you can quickly refer to the distribution record even if you have a vague memory of a newsletter you sent in the past.
Email newsletter planning template item 2: Write the theme
In the "Theme" section, summarize the content of your email newsletter in one sentence.
The benefit of including a "theme" in your plan is that it helps maintain the effectiveness of your email newsletter .
Your email newsletter needs a link (CTA) that you want your readers to click on. You should have one CTA per newsletter to ensure that your readers' interest is consistent.
If the theme of your e-mail newsletter is biased, the links (CTAs) you want to direct will also be biased. If you send out e-mail newsletters with similar themes, you may end up cutting off readers who are interested in those themes, and the number of clicks on your links may decrease. If you include the "theme" in your plan, you will have a basis for deciding on the theme for the next time and beyond.
We have prepared a glossary of email marketing
terms. If you are unsure about understanding email marketing terms, please see our separate article, " 20 email marketing terms: A useful summary for beginners ." In this article, we have compiled a list of 20 email marketing terms that beginners should remember.
