Display advertising (banner ads on websites and apps)
Posted: Tue Dec 10, 2024 10:38 am
Demand-Side Platform ( DSP) has become a powerful tool to reshape the way advertisers reach their target audiences. This article explores what a DSP is, how it works, and its importance in modern advertising strategies.
What is a Demand Side Platform (DSP)?
A Demand-Side Platform ( DSP) is a sophisticated software that enables buyers to obtain ad space from various ad sellers simultaneously, simplifying the process of purchasing ad impressions one by one.
DSPs allow advertisers to purchase various types of list of bulgaria whatsapp phone numbers advertising, including:
video ads
native advertising
Mobile in-app advertising
audio advertising
How does DSP work?
The functionality of the DSP revolves around real-time bidding (RTB), a process that is completed within milliseconds when a user browses a web page. Here is a simplified description of the process:
The page the user loads on the publisher's site.
The publisher's ad server announces available ad inventory through a supply-side platform (SSP).
DSPs evaluate opportunities based on the advertiser's targeting criteria.
If the conditions match, the DSP bids for the ad space.
The winning ad will be shown to the user.
What is a Demand Side Platform (DSP)?
A Demand-Side Platform ( DSP) is a sophisticated software that enables buyers to obtain ad space from various ad sellers simultaneously, simplifying the process of purchasing ad impressions one by one.
DSPs allow advertisers to purchase various types of list of bulgaria whatsapp phone numbers advertising, including:
video ads
native advertising
Mobile in-app advertising
audio advertising
How does DSP work?
The functionality of the DSP revolves around real-time bidding (RTB), a process that is completed within milliseconds when a user browses a web page. Here is a simplified description of the process:
The page the user loads on the publisher's site.
The publisher's ad server announces available ad inventory through a supply-side platform (SSP).
DSPs evaluate opportunities based on the advertiser's targeting criteria.
If the conditions match, the DSP bids for the ad space.
The winning ad will be shown to the user.