Topics covered in the article:
Website – your online business card
Advertising your company through website positioning and Google business card
Paid advertising, i.e. Google Ads advertising campaigns
Promoting your company on social media – content marketing on social media as a form of free advertising
Hybrid solutions as an effective form of advertising: website positioning + use of paid company advertising
Website – your online business card
One of the most effective forms of advertising is to create an intuitive and functional website for your company. Creating it yourself is possible, but if you do not have sufficient skills in this area, you can use the services of companies providing services in this area. A company website should be, above all, efficient and legible. In order to obtain a professional website or online store, we encourage you to familiarize yourself with the offer of our interactive agency The Lion . When creating a website, it is also worth paying attention to its graphic design and adapting it to the specifics of your company.
If at the early stage of your business you don't have the budget to create a dedicated website, you can use a website builder that uses AI technology .
Advertising your company through website positioning and Google business card
Website positioning is used to promote a company. SEO (search engine optimization) is the optimization of a website in such a way that it is positioned as high as possible after entering it in the Google search engine. Try to create content using keywords, introduce internal and external linking, and technically optimize the website. You can do many of these activities on your own without having to hire expensive external agencies. This is one of the ways to advertise your company for free. When positioning your website, it is also worth creating a business card in Google Maps, using an account in the Google My Business service , which will allow for local positioning.
Paid advertising, i.e. Google Ads advertising campaigns
The forms of online advertising can be varied. You can start promoting your company by using one of the simpler tools, which is Google Adwords, which uses PPC (pay per click) advertising . Google Ads campaigns overseas chinese in uk data allow you to display paid ads in the search results of the network. The rate per click depends on the type of advertising - the industry in which the company operates - and competitive keywords. Effective advertising of a company through a Google advertising campaign is able to attract new customers at a relatively low cost
Paid Google ads also provide access to a planner that makes it easier to run advertising campaigns and local business marketing . This tool allows you to set which people from a given location are to be the recipients of our company's ads. It is worth noting that paid advertising campaigns limited to a territorial area are able to give immediate effects for the operation of your company.
Promoting your company on social media – content marketing on social media as a form of free advertising
Advertising activities using social media are currently one of the most effective. Social media marketing is an ideal tool for building relationships with customers. It allows you to build a positive brand image, increase its recognition, and ultimately increase sales results. This type of advertising usually requires activity on several platforms (LinkedIn, Facebook, Instagram, TikTok) and is especially useful for a service company. Marketing activities in social media require the conscious use of valuable content marketing, an interesting form of advertising, but also systematic analysis of statistics and competition research.
Hybrid solutions as an effective form of advertising: website positioning + use of paid company advertising
When a company already has a well-developed image, hybrid solutions in online marketing will work great. Combining two methods guarantees an increase in the reach of operations. This could be SXO – a hybrid of SEO (Search Engine Optimization) and UX (User Experience), which improves the visibility of the company's website in search results by optimizing the experience of users on the website.
Another way to combine two marketing methods that help promote a company is to use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) simultaneously. By publishing valuable content on a website, you can at the same time provide paid redistribution on external services, e.g. through sponsored links on Google or paid advertising.advertising your company online
Effective advertising – promote your company effectively
Regardless of the type of advertising and whether you focus on your own website, its positioning, displaying ads or local company marketing, each method will help you develop your company's activity on the web. It is true that some effects of online advertising are visible very quickly, while others after a longer period of time, so diversify the forms of online advertising. Check which solution will work for your company and do not be afraid to take a risk!
