Does anchor text matter? If so, how much? The anchor guatemala telephone number data text used in backlinks should ideally include the appropriate keywords — but only to a certain extent. If several referring domains use the phrase landscapers to link to your lawn care business, Google has more confidence that your site should rank for related keywords. However, too many exact matches may be flagged as violating Google’s link guidelines.
Referring domains don’t always use exact match keywords for their anchor text, and that’s okay. Google understands natural language queries well, and pages will often rank for a variety of long-tail keywords. Your backlink portfolio should even include some links with generic anchor text like click here, as this is a natural way to link from one web page to another. What are PBNs and will using them get my site penalized? A private blog network PBN is a group of websites created for the sole purpose of selling backlinks.
They feature random, low-quality content and attempt to trick the algorithms into believing that the backlinks were properly earned. Because PBNs manipulate search rankings, they violate Google Search Essentials and increase your risk of manual penalties . Can I use press releases to build links? Press releases do double duty by promoting your brand and sending visitors to your site. While standout press releases can provide backlinks to your site, you need to be careful.
