Don't worry. Email newsletters are by no means an outdated marketing method. With the recent popularity of marketing automation, email newsletters are getting more attention than ever before.
This time, we will introduce you to
"Why email newsletters are not outdated,"
"The benefits of sending email newsletters,"
and "What you can do with email newsletters as of 2019."
After reading this article, you will understand that email newsletters are not outdated.
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Contents of this article
Are email newsletters an outdated marketing technique?
Conclusion: Email newsletters are not an outdated marketing method
Email newsletters have also evolved with the times.
Three benefits of sending email newsletters
1: Email newsletters are cost-effective
2: It is easy to measure the effectiveness of email newsletters
3: The email will remain in your mailbox and can be searched again
Currently available email newsletter distribution methods in 2019
Step email
Segment delivery by behavior
Scenario distribution
Are email newsletters an outdated marketing technique?
It is sometimes said that email newsletters are an outdated marketing method. In this chapter, we will explain whether email newsletters are outdated or not.
Conclusion: Email newsletters are not an outdated marketing method
In conclusion, email newsletters are not an outdated marketing method. Even in 2019, many companies still use email newsletters.
According to some data, it is said that 60 to 70 percent vp engineering email lists of companies are engaged in email marketing. Our own experience suggests that more companies are now engaging in some form of email marketing.
Now, there are two main reasons why email newsletters are said to be an outdated marketing method.
These are:
"Email newsletters have been used as a marketing method for over 10 years," and
"marketing methods such as SNS and LINE have emerged on the market as alternatives to email newsletters
. "
It is true that email newsletters have been used as a marketing technique for over 10 years, but that does not make them any less useful. Conversely, it is natural to think that there is a reason why email newsletters have been used for over 10 years.
Also, relatively new tools such as SNS and LINE have appeared on the market. Some may say, "In this day and age, SNS and LINE are better than e-mail newsletters."
However, as of 2019, tools such as SNS and LINE have yet to completely replace email. Email is still by far the most widely used means of business communication.
Furthermore, tools such as SNS and LINE have the problem of being "platform dependent." If the operating company freezes your account, you will lose all of your content and leads.
Also, the operator may increase the fees, meaning you will be stuck with the leads you have acquired and will have to continue paying high fees.
On the other hand, what about email newsletters? As long as the "email system" is still in use, you can continue to send email newsletters even if you change your email distribution tool.
If there ever comes a time when we can say that email newsletters are outdated, it will be when we stop using email.
Email newsletters have also evolved with the times.
Like other marketing techniques, email newsletters have evolved over time.
In the past, some companies viewed email newsletters as a standalone initiative, but recently, more and more companies are viewing them as part of a larger initiative known as " email marketing ."
Email marketing is a method of creating a system for customers to purchase your products using email as a communication tool.
