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Projects to boost conversions

Posted: Wed Dec 11, 2024 3:49 am
If the hesitation score reaches a preset threshold, the system will consider the visitor to be a hesitant and trigger a pop-up with purchase incentives to entice the customer to check out. Brands can even use the advanced functions of smart coupons to prepare different offers, such as discount codes, free trials or small gifts, etc. The system will then automatically analyze and segment consumers to find the offer that is most suitable for each consumer.

Festive promotions attract different types of consumers, some just care about price discounts, others like to get shopping gifts and so on. With the combined power of AI and MarTech, brands can effectively identify albania whatsapp number data 5 million which offers are most attractive to which consumers, and use the most appropriate incentives to attract specific consumers to complete checkout.

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Nowadays, many brands have begun to introduce AI-driven MarTech tools to effectively improve conversion rates during the festival period. Hong Kong jewelry brand Chow Sang Sang has been actively attracting more young consumers to visit its online platform through online layout in recent years, increasing brand visibility and encouraging more potential customers to make purchases online. Chow Sang Sang uses hesitant customer identification technology to turn AI into a virtual salesperson, instantly identifying the browsing behavior and hesitation index of visitors after they enter the site, and giving consumers who meet the hesitation index an additional incentive of "free limited edition silk scarves for a limited time when they spend the most amount", assisting the final A mile conversion rate to monetize traffic.