AI realizes true OMO retail experience
Posted: Wed Dec 11, 2024 3:58 am
As consumers, we are facing a new change in consumption patterns. Affected by the COVID-19 epidemic for more than two years, online shopping has developed by leaps and bounds. As home quarantine and other epidemic-related restrictions are gradually relaxed around the world, physical stores have gradually returned to the market and resumed normal operations.
Rather than saying that we are facing a choice at the intersection of online shopping and physical consumption, it is better to say that we are experiencing a critical moment in the development of the retail industry - brand owners can seize the opportunity to combine online and physical shopping experiences to make consumers' shopping experience more list of albania whatsapp phone numbers comprehensive. Go up one floor.
However, today's brand owners are also facing different challenges: including how to ensure that physical stores are as convenient as online stores; using customized recommendation content to provide a personalized shopping experience; and ensuring that the consumer experience is full of fun, in line with the transformation of the retail industry from pure shopping to retail entertainment. trend. This article will explore how to use AI technology to provide a more immersive and intuitive shopping experience.
Digitalization is a critical first step in the transformation of physical stores, including posting QR codes in stores, installing smart mirrors, or setting up AR/VR counters . However, such digital methods often only add interest to physical stores, but fail to truly integrate physical and online channels, as well as the data generated by these two channels.
Through AI technology, corporate merchants can further integrate physical and online stores to provide a seamless shopping experience. Appier uses AI-driven solutions to integrate first-party data owned by companies, including customer interests, preferences and shopping profiles across all channels, to instantly present tailored content to consumers. In your past experience, have you ever chosen a top online and then tried it on in a store? Or are you looking for a top with a similar fit or design after trying it on in the store? With AI technology, the above situations can be easily solved. Consumers no longer need additional equipment and can enjoy the convenient experience brought by cutting-edge technology by using their smartphones.
Rather than saying that we are facing a choice at the intersection of online shopping and physical consumption, it is better to say that we are experiencing a critical moment in the development of the retail industry - brand owners can seize the opportunity to combine online and physical shopping experiences to make consumers' shopping experience more list of albania whatsapp phone numbers comprehensive. Go up one floor.
However, today's brand owners are also facing different challenges: including how to ensure that physical stores are as convenient as online stores; using customized recommendation content to provide a personalized shopping experience; and ensuring that the consumer experience is full of fun, in line with the transformation of the retail industry from pure shopping to retail entertainment. trend. This article will explore how to use AI technology to provide a more immersive and intuitive shopping experience.
Digitalization is a critical first step in the transformation of physical stores, including posting QR codes in stores, installing smart mirrors, or setting up AR/VR counters . However, such digital methods often only add interest to physical stores, but fail to truly integrate physical and online channels, as well as the data generated by these two channels.
Through AI technology, corporate merchants can further integrate physical and online stores to provide a seamless shopping experience. Appier uses AI-driven solutions to integrate first-party data owned by companies, including customer interests, preferences and shopping profiles across all channels, to instantly present tailored content to consumers. In your past experience, have you ever chosen a top online and then tried it on in a store? Or are you looking for a top with a similar fit or design after trying it on in the store? With AI technology, the above situations can be easily solved. Consumers no longer need additional equipment and can enjoy the convenient experience brought by cutting-edge technology by using their smartphones.