The differences between marketing and sales
Posted: Wed Dec 11, 2024 4:02 am
Marketing and sales are complementary in the commercialization of a service or product. Reducing their definition to its most basic conceptualization, sales is what is sold and marketing is how it is sold .
At the European University we offer you the opportunity to train in the field of commercial activity with the Course in Sales Techniques, included in our range of amazon database Communication and Marketing courses . In addition, our Customer Service Course provides you with the necessary tools to learn how to deal with the consumer in an assertive and efficient manner.
Still unsure whether this is the career path for you? Don't worry. In this article, we'll provide you with detailed information about the world of marketing and sales . Discover its relevance and main functions within a company .
What is marketing and what are its main functions?
According to the RAE, “ marketing refers to the set of principles and practices that seek to increase trade, especially demand .”
Among the main functions that marketing must fulfill are:
Knowing the tastes and needs of the client in order to offer them a product or service that satisfies them.
Create a need in the potential buyer.
Build consumer loyalty.
Achieve that this increases their purchases and attracts their friends or family to the same product or service.
As you can see, these techniques are well studied. Marketing predisposes the customer to decide to consume a service or product, but this action must be completed. Therefore, the real challenge of marketing is not to achieve the sale, but to be able to know even the smallest detail of the customer in order to build a lasting relationship with him .
Importance of sales: how are they different from marketing?
In the case of sales, the need that must be met is that of the seller, who must get the customer to pay attention to a particular product or service.
To do this, you must establish different strategies , such as promotions and offers, that motivate your purchase.
Therefore, we could say that the purpose of sales is for the product to reach the hands of the consumer (short term), while the purpose of marketing is to study and understand the consumer in order to build loyalty and get them to buy more in the future (long term) .
How do marketing and sales combine in a company?
Knowing the needs of the customer and highlighting the characteristics of a product or service so that they decide on it is an increasingly necessary link to establish a lasting relationship with the consumer.
The different marketing techniques , amplified today by their application through new channels and technologies, make it easier for the sales team to close contracts for services and products. But the team that closes the sale must also offer value to the marketing department so that it creates strategies and promotions related to the clients and that they buy again . They do this by sharing information about their different tastes, hobbies, behaviors or consumption habits.
Ultimately, it is not about selling for the sake of selling, but about extending the relationship with the customer beyond the moment of purchase of the product or service. You have to establish a long-lasting relationship and always be in the customer's mind as the main solution to their problems or needs .
Digital commerce: the future of sales and marketing
The impact that e-commerce has on the total number of purchases made in Spain is such that in 2021, 24% of all purchases were made in the digital environment . Furthermore, this trend is expected to continue to increase.
We hope that this article has given you a better understanding of the relationship between marketing and sales. To continue acquiring knowledge in this and other areas, do not hesitate to consult our academic offer of online courses through our website.
At the European University we offer you the opportunity to train in the field of commercial activity with the Course in Sales Techniques, included in our range of amazon database Communication and Marketing courses . In addition, our Customer Service Course provides you with the necessary tools to learn how to deal with the consumer in an assertive and efficient manner.
Still unsure whether this is the career path for you? Don't worry. In this article, we'll provide you with detailed information about the world of marketing and sales . Discover its relevance and main functions within a company .
What is marketing and what are its main functions?
According to the RAE, “ marketing refers to the set of principles and practices that seek to increase trade, especially demand .”
Among the main functions that marketing must fulfill are:
Knowing the tastes and needs of the client in order to offer them a product or service that satisfies them.
Create a need in the potential buyer.
Build consumer loyalty.
Achieve that this increases their purchases and attracts their friends or family to the same product or service.
As you can see, these techniques are well studied. Marketing predisposes the customer to decide to consume a service or product, but this action must be completed. Therefore, the real challenge of marketing is not to achieve the sale, but to be able to know even the smallest detail of the customer in order to build a lasting relationship with him .
Importance of sales: how are they different from marketing?
In the case of sales, the need that must be met is that of the seller, who must get the customer to pay attention to a particular product or service.
To do this, you must establish different strategies , such as promotions and offers, that motivate your purchase.
Therefore, we could say that the purpose of sales is for the product to reach the hands of the consumer (short term), while the purpose of marketing is to study and understand the consumer in order to build loyalty and get them to buy more in the future (long term) .
How do marketing and sales combine in a company?
Knowing the needs of the customer and highlighting the characteristics of a product or service so that they decide on it is an increasingly necessary link to establish a lasting relationship with the consumer.
The different marketing techniques , amplified today by their application through new channels and technologies, make it easier for the sales team to close contracts for services and products. But the team that closes the sale must also offer value to the marketing department so that it creates strategies and promotions related to the clients and that they buy again . They do this by sharing information about their different tastes, hobbies, behaviors or consumption habits.
Ultimately, it is not about selling for the sake of selling, but about extending the relationship with the customer beyond the moment of purchase of the product or service. You have to establish a long-lasting relationship and always be in the customer's mind as the main solution to their problems or needs .
Digital commerce: the future of sales and marketing
The impact that e-commerce has on the total number of purchases made in Spain is such that in 2021, 24% of all purchases were made in the digital environment . Furthermore, this trend is expected to continue to increase.
We hope that this article has given you a better understanding of the relationship between marketing and sales. To continue acquiring knowledge in this and other areas, do not hesitate to consult our academic offer of online courses through our website.