The arrival and implementation of CRM in SMEs
Posted: Wed Dec 11, 2024 4:07 am
Third-party integrations are useful and your data is in a safe place: These are points that are sometimes overlooked but are essential. When it comes to security, we at Teamleader know the importance of
The number of myths circulating around the cloud
. That is why we put a large part of our effort and budget into security and confidentiality. On the other hand, it is no secretOur commitment to third-party integrations. Integrations with the tools used by the SME, whether paid or free, because they are already
Our CEO said it
: Our goal is to become an essential platform for SMEs and our movement has been the creation of
Teamleader Marketplace
. A proposal that takes us away from the product to function as a platform iraq telegram mobile phone number list focused on providing value to our clients, SMEs. Here you can find all the integrations that Teamleader offers, as well as those that other developers have made or even the instructions to create new ones. The objective? To provide value and cover all the needs that an SME may have in its management. In other words, to be for SMEs what Google Play or the App Store are for users: A source of resources and an exchange platform.
The arrival and implementation of CRM in SMEs
Until relatively recently, these tools were off-limits to large companies and corporations, as for economic reasons, implementation, learning curves and time constraints it was difficult for an SME to have access to the benefits of a CRM. However, this has changed and today there are many alternatives and choices when it comes to choosing a CRM for small and medium-sized businesses.
A few months ago we echoed the Softdoit study on the state of CRM in Spain, which announced that 59% of Spanish companies used a CRM , either in the cloud or installed on their servers, and that 29% of those surveyed would be interested in incorporating it in the near future. This data also shows that there is a shift to cloud solutions due to agility, costs and speed.
If more than 80% of the Spanish business fabric is made up of SMEs, we can say that CRM has reached the Spanish SME. However, the reality shows that there are still many companies that continue to manage their sales processes through
spreadsheets
. Although much progress has been made, there is still much to be done when it comes to raising awareness of what CRM is and what it can bring to a company in terms of efficiency, business intelligence and processes . Teamleader has that goal set,
democratize the use of these tools
and promote more efficient SMEs.
Because as we have mentioned before, understanding in more detail what a CRM is, is not only about selling more, but selling better . It islearning to delegate more and better, to relate to the most interesting clients and to build loyalty. But it is also about understanding the importance of data in any part of the company. This serves as a guiding thread for the next part of our article on the importance of CRM in different departments of a company. Let's see how this software, and above all this management model, affects essential parts of any company that is worth its salt:
The use and benefits of CRM within each department of the company
CRM as a marketing tool: Analysis and segmentation
Marketing, with the digital revolution, has moved to another stage where data is accessible to everyone. A state where most of the actions are measurable and where the possibilities are endless , regardless of the budget available.
We have moved from a marketing based on large-scale actions and external studies to a marketing based on analysis and daily actions. We have moved from perceptions to realities and from proposals to decisions.
The number of myths circulating around the cloud
. That is why we put a large part of our effort and budget into security and confidentiality. On the other hand, it is no secretOur commitment to third-party integrations. Integrations with the tools used by the SME, whether paid or free, because they are already
Our CEO said it
: Our goal is to become an essential platform for SMEs and our movement has been the creation of
Teamleader Marketplace
. A proposal that takes us away from the product to function as a platform iraq telegram mobile phone number list focused on providing value to our clients, SMEs. Here you can find all the integrations that Teamleader offers, as well as those that other developers have made or even the instructions to create new ones. The objective? To provide value and cover all the needs that an SME may have in its management. In other words, to be for SMEs what Google Play or the App Store are for users: A source of resources and an exchange platform.
The arrival and implementation of CRM in SMEs
Until relatively recently, these tools were off-limits to large companies and corporations, as for economic reasons, implementation, learning curves and time constraints it was difficult for an SME to have access to the benefits of a CRM. However, this has changed and today there are many alternatives and choices when it comes to choosing a CRM for small and medium-sized businesses.
A few months ago we echoed the Softdoit study on the state of CRM in Spain, which announced that 59% of Spanish companies used a CRM , either in the cloud or installed on their servers, and that 29% of those surveyed would be interested in incorporating it in the near future. This data also shows that there is a shift to cloud solutions due to agility, costs and speed.
If more than 80% of the Spanish business fabric is made up of SMEs, we can say that CRM has reached the Spanish SME. However, the reality shows that there are still many companies that continue to manage their sales processes through
spreadsheets
. Although much progress has been made, there is still much to be done when it comes to raising awareness of what CRM is and what it can bring to a company in terms of efficiency, business intelligence and processes . Teamleader has that goal set,
democratize the use of these tools
and promote more efficient SMEs.
Because as we have mentioned before, understanding in more detail what a CRM is, is not only about selling more, but selling better . It islearning to delegate more and better, to relate to the most interesting clients and to build loyalty. But it is also about understanding the importance of data in any part of the company. This serves as a guiding thread for the next part of our article on the importance of CRM in different departments of a company. Let's see how this software, and above all this management model, affects essential parts of any company that is worth its salt:
The use and benefits of CRM within each department of the company
CRM as a marketing tool: Analysis and segmentation
Marketing, with the digital revolution, has moved to another stage where data is accessible to everyone. A state where most of the actions are measurable and where the possibilities are endless , regardless of the budget available.
We have moved from a marketing based on large-scale actions and external studies to a marketing based on analysis and daily actions. We have moved from perceptions to realities and from proposals to decisions.