Social Selling on LinkedIn
Posted: Tue Dec 03, 2024 5:49 am
There are 645 million users registered on LinkedIn in more than 200 countries , 8% of the world's population, therefore, has a profile on this social network. The distribution of accounts is proportional to the population of the country and also based on its level of development.
An important fact is that in Asia there are about 130 million users, but the most interesting thing is that in countries like China Facebook is not used while LinkedIn is. [2019 DATA]
Index:
The Changing Purchasing Processes in the DIGITAL Era
What is LinkedIn for?
Work Strategy – LINKEDIN EFFECTIVE CANVAS
LinkedIn Dedicated Funnel (Funnel Acquisition Processes)
Social selling index
What is Nexus Marketing Lab and what does it do?
We can notice the growth of the platform is growing as every second two new users create a new profile.
In Italy we have 13 million users which would be 37% of the working age population. Of these 13,000,000, 37% are between 35-54 years old which is equivalent to the most mature and therefore most interesting working profile. 37% are between 25-34 years old, so it is assumed that the profile is in the first 10 years of their working career. 15% are between afghanistan phone number library 18-24 years old, here we can find profiles that have just finished the three-year university or students who have signed up to LinkedIn and use it for activities other than work. Finally, 11% are over 55 years old, here the profile is very mature. [2019 DATA]
Looking at the data above and adding an interesting piece of data provided by HubSpot , which tells us how effective LinkedIn is compared to other social networks, we note how LinkedIn is a social network for those who want to do professional social selling . Because through this platform we can find, as mentioned, professionals of mature working age who can be potential clients or potential suppliers.
When we talk about social selling we can notice how this model has changed in recent years.
Those who operate in B2B as in our case must be able to support a customer from the information part to the final part of commercial relations. To do this we must keep in mind three phases that define the commercial dynamics of a sales cycle. Which are the system of:
Selling: Turning prospects into paying customers.
Follow up: a system that is based either on continuing to nurture potential customers who have not yet become customers or we are talking about up-selling or cross-selling on customers already acquired.
LinkedIn manages to be effective in the three phases mentioned above and therefore in the life cycle of a customer
At the base of everything is the possibility of being found by the customer and there are two fundamental aspects to take into consideration, the first is purely technical and that of filling out the profile in all fields (asking for references, encouraging the validation of skills etc.). The other aspect concerns the purely commercial one. Whoever lands on our profile, website, landing page etc. must immediately understand what we do and what problems we provide a solution to. The insertion of keywords on our profile in the various sections is a very important element. Whoever searches for certain keywords with the LinkedIn search tool then obtains specific results, and if we are good at inserting these keywords on our profile we would have a greater chance of being found. Adding a cover image is an aspect that is sometimes overlooked. But on a visual level it is an essential aspect. In fact, if in this space we insert the pay off of what we do, the user can immediately understand where we can help them. It is important to use the featured section to add documents or links that go directly to our website, so as to create that bond of trust with the prospect.
You should work on receiving written reports from other professionals to always work on the concept of trust. This section is like a restaurant review card, if there are several positive reviews it is easier for the prospect to go and eat in that place.
An important fact is that in Asia there are about 130 million users, but the most interesting thing is that in countries like China Facebook is not used while LinkedIn is. [2019 DATA]
Index:
The Changing Purchasing Processes in the DIGITAL Era
What is LinkedIn for?
Work Strategy – LINKEDIN EFFECTIVE CANVAS
LinkedIn Dedicated Funnel (Funnel Acquisition Processes)
Social selling index
What is Nexus Marketing Lab and what does it do?
We can notice the growth of the platform is growing as every second two new users create a new profile.
In Italy we have 13 million users which would be 37% of the working age population. Of these 13,000,000, 37% are between 35-54 years old which is equivalent to the most mature and therefore most interesting working profile. 37% are between 25-34 years old, so it is assumed that the profile is in the first 10 years of their working career. 15% are between afghanistan phone number library 18-24 years old, here we can find profiles that have just finished the three-year university or students who have signed up to LinkedIn and use it for activities other than work. Finally, 11% are over 55 years old, here the profile is very mature. [2019 DATA]
Looking at the data above and adding an interesting piece of data provided by HubSpot , which tells us how effective LinkedIn is compared to other social networks, we note how LinkedIn is a social network for those who want to do professional social selling . Because through this platform we can find, as mentioned, professionals of mature working age who can be potential clients or potential suppliers.
When we talk about social selling we can notice how this model has changed in recent years.
Those who operate in B2B as in our case must be able to support a customer from the information part to the final part of commercial relations. To do this we must keep in mind three phases that define the commercial dynamics of a sales cycle. Which are the system of:
Selling: Turning prospects into paying customers.
Follow up: a system that is based either on continuing to nurture potential customers who have not yet become customers or we are talking about up-selling or cross-selling on customers already acquired.
LinkedIn manages to be effective in the three phases mentioned above and therefore in the life cycle of a customer
At the base of everything is the possibility of being found by the customer and there are two fundamental aspects to take into consideration, the first is purely technical and that of filling out the profile in all fields (asking for references, encouraging the validation of skills etc.). The other aspect concerns the purely commercial one. Whoever lands on our profile, website, landing page etc. must immediately understand what we do and what problems we provide a solution to. The insertion of keywords on our profile in the various sections is a very important element. Whoever searches for certain keywords with the LinkedIn search tool then obtains specific results, and if we are good at inserting these keywords on our profile we would have a greater chance of being found. Adding a cover image is an aspect that is sometimes overlooked. But on a visual level it is an essential aspect. In fact, if in this space we insert the pay off of what we do, the user can immediately understand where we can help them. It is important to use the featured section to add documents or links that go directly to our website, so as to create that bond of trust with the prospect.
You should work on receiving written reports from other professionals to always work on the concept of trust. This section is like a restaurant review card, if there are several positive reviews it is easier for the prospect to go and eat in that place.