How does the metaverse work and how will it change marketing?
Posted: Wed Dec 11, 2024 4:27 am
Technology and social media have changed the way we relate to one another, but we are on the verge of another radical transformation in communication: the metaverse. The spread of the metaverse will mean changes in our consumption habits, forms of communication and entertainment options , so marketing and advertising will also be very different from what we know today.
What is the metaverse and how does it work?
The metaverse is a digital space where virtual reality facebook database merges with augmented reality. In this three-dimensional universe, people can interact with each other and with objects , getting very close to reality thanks to VR and AR devices that generate an immersive experience.
The metaverse can be understood as a kind of alternative reality in which people's avatars can do the same things as in the physical world, from traveling to enjoying a concert or going to a museum, but without leaving home.
What is the metaverse for?
One of the main advantages of the metaverse is that it eliminates geographical barriers , making it possible to interact with people on the other side of the world in a more realistic way or live virtual experiences in other places as if we were really there.
The metaverse can offer as many opportunities as the real physical world, such as the possibility of creating our own businesses , attending work meetings in a virtual office or even working directly in that environment . In fact, the metaverse will open up a wide range of job opportunities in the world of marketing and communication.
New opportunities in the metaverse for marketing and communication
Marketing and communication companies will have to redesign their strategies to include virtual reality in their channels. The metaverse allows digital communication to be much more immersive, so marketing can take advantage of it to design a more complete brand experience based on virtual points of sale and more interactive experiences that allow customers to try products or take virtual tours without leaving home. In fact, advertising in the metaverse has the potential to be more immersive than traditional advertising, so it could be more memorable and effective.
Media outlets can also take advantage of the new opportunities offered by the metaverse. They can open their own correspondents in this digital universe to cover what is happening there and launch media that will be consumed and shared primarily in that environment. With the spread of the metaverse, it will also be necessary for companies to incorporate communication and public relations specialists in this digital environment into their staff to manage the brand image.
As the metaverse becomes ubiquitous, brands and marketers must deliver hyper-personalization. Experiences must be driven by insights into individual behavior, allowing for engineered serendipity to take place at scale. It is no longer enough to react based on the past behavior of many, brands must react to the behavior of an individual in the present moment.
What will professional demand be like in the metaverse?
Beyond hardware engineers, game designers and AR and VR software specialists, the metaverse opens up a new range of possibilities for marketing and communication specialists, demanding more specialized professional profiles.
The job market is likely to require more product managers due to the increased demand for products and content in the metaverse, so companies will have to incorporate this profile to improve the user experience and resolve errors with new products.
Marketing experts will also be in demand in the metaverse , professionals who are able to conceive, create and execute interactive and immersive advertising campaigns in which the barrier between the physical and virtual world is blurred.
Another profession that will improve its employability will be storytellers for the metaverse , who will have to create interesting and immersive stories for the different types of games and experiences that will be included in the metaverse.
With specialized training, we have the ability to create dedicated profiles exclusively to design metaverse experiences for clients. Designing differentiating virtual experiences will require a combination of creative skills and disruptive capabilities in technology and development.
What is the metaverse and how does it work?
The metaverse is a digital space where virtual reality facebook database merges with augmented reality. In this three-dimensional universe, people can interact with each other and with objects , getting very close to reality thanks to VR and AR devices that generate an immersive experience.
The metaverse can be understood as a kind of alternative reality in which people's avatars can do the same things as in the physical world, from traveling to enjoying a concert or going to a museum, but without leaving home.
What is the metaverse for?
One of the main advantages of the metaverse is that it eliminates geographical barriers , making it possible to interact with people on the other side of the world in a more realistic way or live virtual experiences in other places as if we were really there.
The metaverse can offer as many opportunities as the real physical world, such as the possibility of creating our own businesses , attending work meetings in a virtual office or even working directly in that environment . In fact, the metaverse will open up a wide range of job opportunities in the world of marketing and communication.
New opportunities in the metaverse for marketing and communication
Marketing and communication companies will have to redesign their strategies to include virtual reality in their channels. The metaverse allows digital communication to be much more immersive, so marketing can take advantage of it to design a more complete brand experience based on virtual points of sale and more interactive experiences that allow customers to try products or take virtual tours without leaving home. In fact, advertising in the metaverse has the potential to be more immersive than traditional advertising, so it could be more memorable and effective.
Media outlets can also take advantage of the new opportunities offered by the metaverse. They can open their own correspondents in this digital universe to cover what is happening there and launch media that will be consumed and shared primarily in that environment. With the spread of the metaverse, it will also be necessary for companies to incorporate communication and public relations specialists in this digital environment into their staff to manage the brand image.
As the metaverse becomes ubiquitous, brands and marketers must deliver hyper-personalization. Experiences must be driven by insights into individual behavior, allowing for engineered serendipity to take place at scale. It is no longer enough to react based on the past behavior of many, brands must react to the behavior of an individual in the present moment.
What will professional demand be like in the metaverse?
Beyond hardware engineers, game designers and AR and VR software specialists, the metaverse opens up a new range of possibilities for marketing and communication specialists, demanding more specialized professional profiles.
The job market is likely to require more product managers due to the increased demand for products and content in the metaverse, so companies will have to incorporate this profile to improve the user experience and resolve errors with new products.
Marketing experts will also be in demand in the metaverse , professionals who are able to conceive, create and execute interactive and immersive advertising campaigns in which the barrier between the physical and virtual world is blurred.
Another profession that will improve its employability will be storytellers for the metaverse , who will have to create interesting and immersive stories for the different types of games and experiences that will be included in the metaverse.
With specialized training, we have the ability to create dedicated profiles exclusively to design metaverse experiences for clients. Designing differentiating virtual experiences will require a combination of creative skills and disruptive capabilities in technology and development.