Not using valuable data

[[email protected]]

In today's marketing ecosystem, 75% of marketers already use at least one marketing automation tool for marketing, and marketing automation spending is expected to reach $25.1 billion in 2023 . However, although such software applications have become increasingly popular, they often fail to realize their full potential. Obvious mistakes that marketers make include lacking a clear strategy, using too many or too few tools, and not testing and tracking results. Therefore, this article will list several marketing automation errors that are less obvious but are still easy to occur, and we will also provide corresponding solutions based on different errors.

In any marketing automation strategy, data is absolutely key. However, if all valuable armenia whatsapp number data 5 million data is not collected and used, the results will not be improved.



Valuable data includes demographic, behavioral, transactional and qualitative data, which can be collected from e-commerce websites, web forms, official websites, applications, customer relationship management, social media channels, customer service, etc. Marketing automation platforms can organize this data in real time to provide a complete customer picture. The insights generated allow marketers to segment their audiences and create more relevant, personalized content. 91% of customers believe that if brands can provide relevant offers and information, they will increase their willingness to spend. In addition, personalization can help increase profits by 15% . That’s why using data-driven insights to personalize marketing makes sense.