How to choose the day and time for the mailing?
Posted: Tue Dec 03, 2024 5:52 am
There are millions of messages in a subscriber's inbox. When you send a letter, it can get lost among others and remain unread forever. But if you send an email at the moment when a person is checking their mail, it will most likely be read. Therefore, it is important to know what time is best to send a mailing so that your customers read it right away.
However, there is no ideal time to send. After all, your contact list can be made up of very different people. They may check their inbox in the morning during breakfast, during their lunch break, or before bed. It all depends on their habits, the nature of their work, and their daily routine. This makes it difficult to know when it is best to send your promotional offers and how to achieve the best results.
But there are still tips that will help you determine the best time and day to send information. We will talk about this in our article.
Why is it important to consider the sending time?
It's simple: it determines how your subscribers will react to your messages - how many people will read them and click on the link inside. And the more often they visit the site, the more profit email marketing brings.
Not all types of emails require an exact sending date . For example, trigger emails are sent when a trigger is triggered — a certain event occurs. This could be an incomplete purchase, a date, a transaction, and more. You can send them using enKod . The service can be set up to automatically send information in response to a subscriber's action or inaction. You can also build a scenario — a map according to which information will be sent.
Script Creation Wizard in enKod
For which letters is it necessary to take into account the sending time? For sales and informational emails. In marketing, they are always planned - a content plan is drawn up , according to which the client receives content.
What metrics should you track?
Monitor metrics to determine when your audience is active.
Open Rate — shows how many users open emails. Open rate north korea business email list can be used to judge the success of the topic and assess how much people enjoy reading the newsletter.
CTR — the frequency of clicks on buttons in email. Clickability allows you to understand how many buyers go to the site and place orders.
CTOR — how often subscribers who open your messages click on links within them. With CTOR, you can find out whether your readers are interested in the content and whether they read it to the end.
How do metrics influence the optimal sending time? Let's give an example. The average open rate of your emails sent on Friday is 15%. You decide to try sending information on Tuesday to test the reaction of users. Emails showed a higher percentage of opens - 18%. This means that your base is more active on Tuesday, and you can try sending this way in the future.
Best day of the week to send newsletters
To determine it, you always need to take into account the specifics of your audience and conduct testing. But for starters, you can start from the results of numerous studies.
All researchers agree that open rates are higher on weekdays than on weekends. This may be due to the fact that in their free time people spend less time on the phone and more time with their families. When on weekdays they check their email more often. Also, mailings during holidays, Monday mornings, Friday evenings and at night show a small percentage of opens.
Tuesday, Wednesday and Thursday
Best days to send emails
Many marketers agree that these three days are the most optimal for sending messages.
Customer.io found that emails sent on Tuesdays have an open rate of 18%. Thursday is the second-highest for this metric.
Campaign Monitor separates these two days by metrics. The second day of the week shows high click-through rates, while the fourth day shows high open rates.
Omnisend puts Thursday first and Tuesday second. Moosend provides the same data.
Klaviyo also conducted their own research which showed that Tuesday has the highest OR (19.82%), followed by Wednesday in second place and Monday in third place.
They also found that emails sent on Thursdays generate the most revenue. In general, the platform recommends starting to send ads and weekly updates on the second and fourth days of the week.
Wordstream also highlights Thursday, Tuesday, and Wednesday as the best days to send emails.
However, not all marketers agree that messages sent on Thursday show the highest numbers. Hubspot singles out Tuesday as the best day for sales emails, and places Wednesday in second place.
Sendinblue also highlights Tuesday and Wednesday. These are the days when emails show the highest OR and CTR.
Monday and Friday
Other options for days to send newsletters
It seems that these two days are not suitable for communicating with the audience at all. Omnisend agrees with this statement and singles out Friday as one of the worst periods for sending.
Klaviyo's research shows that after the midweek peak, Monday and Friday have relatively high open rates of over 18%.
Campaign Monitor also revealed one interesting detail - the percentage of unsubscribes on the first working day is the lowest, compared to the rest. This may indicate that during this period, users do not read emails, and, therefore, do not unsubscribe.
The figures on Monday and Friday depend on many factors. For example, the recipients' workload. If they are office workers, then Monday is the very beginning of work for them. They are just getting ready for it and may not open emails that often. And at the end of the week, they try to finish all their work as quickly as possible so they can go on vacation.
Weekend
When Not to Send Email
Most marketers agree that Saturday and Sunday are the worst days to receive any information. People are usually relaxed, resting and doing personal things, not checking their email. Research confirms this, too.
Omnisend singles out Saturday as one of the worst days for metrics. Campaign Monitor also singles out the day. They found that open rates and click-through rates for emails sent on Saturday are low — 17.3% and 2.4%, respectively.
Hubspot also confirms the findings. They found that emails sent on weekends have 82-107% lower open rates than emails sent on other days.
Conclusion
The best days to send are Thursday, Tuesday, and Wednesday. You can also try sending information on Monday and Friday, as your audience may be more active on these two days. As for Saturday and Sunday, these are the worst days to communicate with your subscribers. It is important to mention that these are average values, and your readers may react differently.
However, there is no ideal time to send. After all, your contact list can be made up of very different people. They may check their inbox in the morning during breakfast, during their lunch break, or before bed. It all depends on their habits, the nature of their work, and their daily routine. This makes it difficult to know when it is best to send your promotional offers and how to achieve the best results.
But there are still tips that will help you determine the best time and day to send information. We will talk about this in our article.
Why is it important to consider the sending time?
It's simple: it determines how your subscribers will react to your messages - how many people will read them and click on the link inside. And the more often they visit the site, the more profit email marketing brings.
Not all types of emails require an exact sending date . For example, trigger emails are sent when a trigger is triggered — a certain event occurs. This could be an incomplete purchase, a date, a transaction, and more. You can send them using enKod . The service can be set up to automatically send information in response to a subscriber's action or inaction. You can also build a scenario — a map according to which information will be sent.
Script Creation Wizard in enKod
For which letters is it necessary to take into account the sending time? For sales and informational emails. In marketing, they are always planned - a content plan is drawn up , according to which the client receives content.
What metrics should you track?
Monitor metrics to determine when your audience is active.
Open Rate — shows how many users open emails. Open rate north korea business email list can be used to judge the success of the topic and assess how much people enjoy reading the newsletter.
CTR — the frequency of clicks on buttons in email. Clickability allows you to understand how many buyers go to the site and place orders.
CTOR — how often subscribers who open your messages click on links within them. With CTOR, you can find out whether your readers are interested in the content and whether they read it to the end.
How do metrics influence the optimal sending time? Let's give an example. The average open rate of your emails sent on Friday is 15%. You decide to try sending information on Tuesday to test the reaction of users. Emails showed a higher percentage of opens - 18%. This means that your base is more active on Tuesday, and you can try sending this way in the future.
Best day of the week to send newsletters
To determine it, you always need to take into account the specifics of your audience and conduct testing. But for starters, you can start from the results of numerous studies.
All researchers agree that open rates are higher on weekdays than on weekends. This may be due to the fact that in their free time people spend less time on the phone and more time with their families. When on weekdays they check their email more often. Also, mailings during holidays, Monday mornings, Friday evenings and at night show a small percentage of opens.
Tuesday, Wednesday and Thursday
Best days to send emails
Many marketers agree that these three days are the most optimal for sending messages.
Customer.io found that emails sent on Tuesdays have an open rate of 18%. Thursday is the second-highest for this metric.
Campaign Monitor separates these two days by metrics. The second day of the week shows high click-through rates, while the fourth day shows high open rates.
Omnisend puts Thursday first and Tuesday second. Moosend provides the same data.
Klaviyo also conducted their own research which showed that Tuesday has the highest OR (19.82%), followed by Wednesday in second place and Monday in third place.
They also found that emails sent on Thursdays generate the most revenue. In general, the platform recommends starting to send ads and weekly updates on the second and fourth days of the week.
Wordstream also highlights Thursday, Tuesday, and Wednesday as the best days to send emails.
However, not all marketers agree that messages sent on Thursday show the highest numbers. Hubspot singles out Tuesday as the best day for sales emails, and places Wednesday in second place.
Sendinblue also highlights Tuesday and Wednesday. These are the days when emails show the highest OR and CTR.
Monday and Friday
Other options for days to send newsletters
It seems that these two days are not suitable for communicating with the audience at all. Omnisend agrees with this statement and singles out Friday as one of the worst periods for sending.
Klaviyo's research shows that after the midweek peak, Monday and Friday have relatively high open rates of over 18%.
Campaign Monitor also revealed one interesting detail - the percentage of unsubscribes on the first working day is the lowest, compared to the rest. This may indicate that during this period, users do not read emails, and, therefore, do not unsubscribe.
The figures on Monday and Friday depend on many factors. For example, the recipients' workload. If they are office workers, then Monday is the very beginning of work for them. They are just getting ready for it and may not open emails that often. And at the end of the week, they try to finish all their work as quickly as possible so they can go on vacation.
Weekend
When Not to Send Email
Most marketers agree that Saturday and Sunday are the worst days to receive any information. People are usually relaxed, resting and doing personal things, not checking their email. Research confirms this, too.
Omnisend singles out Saturday as one of the worst days for metrics. Campaign Monitor also singles out the day. They found that open rates and click-through rates for emails sent on Saturday are low — 17.3% and 2.4%, respectively.
Hubspot also confirms the findings. They found that emails sent on weekends have 82-107% lower open rates than emails sent on other days.
Conclusion
The best days to send are Thursday, Tuesday, and Wednesday. You can also try sending information on Monday and Friday, as your audience may be more active on these two days. As for Saturday and Sunday, these are the worst days to communicate with your subscribers. It is important to mention that these are average values, and your readers may react differently.