What is the Sales Funnel or Conversion Funnel?
Posted: Wed Dec 11, 2024 5:19 am
The sales funnel or conversion funnel is an online marketing term that is related to the objectives we set when we start an e-commerce , as well as a website or blog, especially if the objectives are commercial.
This conversion funnel determines the phases or steps that each of our website visitors takes until they meet an objective: generally converting a lead into a sale.
Conversion funnel stages
There are usually 5 phases in the conversion funnel :
Acquisition . This stage consists of line database promoting our brand through online marketing strategies, such as SEO optimization of our website, generating content on social networks... All with the aim of attracting the maximum number of customers possible to our website or blog.
Activation . As the name suggests, it consists of gradually activating everything necessary to gain the audience's trust and interest in our brand.
Retention . The objective of this phase is to ensure that users spend as much time as possible on our website in order to build their loyalty.
Sale . This phase is the most important of all, as it is a crucial step: converting the audience into current customers.
Reference . This moment of the post-sale process is really important since we have to make customers feel satisfied enough to repeat the process, and become ambassadors of our brand.
sales funnel or conversion funnel
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How does the conversion funnel benefit us?
First of all, it helps us to profile a metric with the data of the users we lose on our website. This helps us to know exactly which steps generate the most customer losses. This will help us to optimize the website and start generating greater profits .
This conversion funnel helps us make the best decisions , since an analysis of user behavior in the different phases of the marketing funnel will allow us to:
Knowing the exact moment when users leave the website . For example, we may notice that on our website they do not fill out the form with their data, this may mean that it is not well signposted.
Finding flaws and areas for improvement. Continuing with the previous example, what you need to do to improve conversion is to create a more attractive and visible form for the user.
The sales funnel helps us get a clearer idea of where exactly we need to focus our efforts.
It also helps us calculate the return on investment (ROI) of our campaign.
The sales funnel helps us to obtain greater benefits. Many people tend to believe that you have to focus on attracting new users to achieve this, thus focusing only on the first band of the funnel. But if you define the sales funnel or conversion funnel of your e-commerce, you will see exactly what you have to do and in which phases. Don't waste your resources and start getting real results right now.
This conversion funnel determines the phases or steps that each of our website visitors takes until they meet an objective: generally converting a lead into a sale.
Conversion funnel stages
There are usually 5 phases in the conversion funnel :
Acquisition . This stage consists of line database promoting our brand through online marketing strategies, such as SEO optimization of our website, generating content on social networks... All with the aim of attracting the maximum number of customers possible to our website or blog.
Activation . As the name suggests, it consists of gradually activating everything necessary to gain the audience's trust and interest in our brand.
Retention . The objective of this phase is to ensure that users spend as much time as possible on our website in order to build their loyalty.
Sale . This phase is the most important of all, as it is a crucial step: converting the audience into current customers.
Reference . This moment of the post-sale process is really important since we have to make customers feel satisfied enough to repeat the process, and become ambassadors of our brand.
sales funnel or conversion funnel
Pin It
How does the conversion funnel benefit us?
First of all, it helps us to profile a metric with the data of the users we lose on our website. This helps us to know exactly which steps generate the most customer losses. This will help us to optimize the website and start generating greater profits .
This conversion funnel helps us make the best decisions , since an analysis of user behavior in the different phases of the marketing funnel will allow us to:
Knowing the exact moment when users leave the website . For example, we may notice that on our website they do not fill out the form with their data, this may mean that it is not well signposted.
Finding flaws and areas for improvement. Continuing with the previous example, what you need to do to improve conversion is to create a more attractive and visible form for the user.
The sales funnel helps us get a clearer idea of where exactly we need to focus our efforts.
It also helps us calculate the return on investment (ROI) of our campaign.
The sales funnel helps us to obtain greater benefits. Many people tend to believe that you have to focus on attracting new users to achieve this, thus focusing only on the first band of the funnel. But if you define the sales funnel or conversion funnel of your e-commerce, you will see exactly what you have to do and in which phases. Don't waste your resources and start getting real results right now.