Banner advertising vs. Email marketing: which is better?
Posted: Wed Dec 11, 2024 5:19 am
Banner advertising vs. Email marketing: Which is the best in Argentina? In the world of digital marketing, there are many options and strategies that we can apply as a growth plan and in order to achieve objectives. Companies that are dedicated to this world of advertising and marketing face a great challenge: capturing people's attention.
This is the common denominator, since as the attention of a selected person or group is achieved, other types of objectives will come to be visualized, such as making this individual chinese overseas africa phone number data target well, subscribe to a page, mailing list, start following an account on social networks, blogs, among others.
Along these lines, two marketing options are presented in which capturing the user's interest can be a difficult goal to achieve.
We are referring to advertising through banners and through email marketing. In both, there is no direct interaction with the public, so the control that can be exercised over the situation is more dispersed and to a lesser degree.
Therefore, today, let's learn about each one in particular and determine which is the best option when applying a digital marketing strategy for your company.
What is a banner?
Let's start by defining the banner figure, which refers to a segment used in digital advertising, containing texts, images, sounds and other interactive elements and whose use is put into action within web pages and to highlight a brand, company name, product, event or some special campaign that has been designed and that offers the possibility of reaching the page of what is being promoted by clicking on the image shown.
To give a simpler explanation of this type of advertising, the banner is the equivalent of a street billboard, whose space is arranged to show a certain content, but with the difference that this is found within the Internet and through which we can go to another site in a matter of seconds.
These spaces have specific dimensions to adapt to the needs of the client and represent an opportunity for a brand to stand out among all the other advertisements and capture the attention of the Internet user.
These are very common elements, and are present on practically all websites that have an interest in obtaining advertising revenue, especially when these pages represent a high percentage of daily visits, which is the perfect place to achieve visibility.
Benefits and advantages of a banner
BluCactus - Banner advertising vs Email marketing: Which is better?Among its benefits, the following can be highlighted:
They are easy-to-view ads.
They offer different dimensions and design models for different needs.
These can be integrated into web pages as well as mobile versions and other applications.
For the purposes of requesting a banner on an external site, this option offers very affordable cost rates.
Its reach coverage is wide.
It is possible to calculate the return on investment in advance.
Non-illuminated side of the banner
The presence of banners is a reality that we already know we have to deal with when entering a website, whatever its type. More and more websites are introducing this type of advertising due to its effectiveness and reach, so it is not something that will possibly decrease over time, but on the contrary, there will be an increase in it.
However, this type of advertising is perceived by many Internet users as intrusive and annoying as it appears in the middle of a page that is being browsed, interrupting the reading or content found there, and even breaking with the harmony that the page may have in terms of design.
How many times have we been concentrating on reading an article and suddenly we come across an advertisement that interrupts the moment? Well, in light of this, many people also lean towards applying an ad blocker, whether free or even paid, in order to eliminate these ads and the cookies generated by them.
Many others, on the other hand, simply click the X to close the ad so that it stops appearing and they can have a complete view of the page and its content without interruptions or unnecessary jumps.
While another group simply ignores it and continues browsing without paying much attention to the matter.
Now, to speak with numbers in hand, according to a survey conducted by Hootsuite, there is approximately 42% of people who claimed to use an ad blocker this year, which leaves us with a clear tendency, given such a number, of user preferences to not want to come across this type of advertising when browsing because they consider it annoying and invasive, leaving us with a bittersweet taste regarding the effectiveness of applying this type of digital marketing strategy, since although the banner is accessible in terms of costs, offers resounding visibility and comes with various options for the advertiser, to the extent that it is rejected by the user, it will not be effective and will end up being a useless campaign for not achieving the final objective , which is that the Internet user proceeds to visit another site through the banner.
This is the common denominator, since as the attention of a selected person or group is achieved, other types of objectives will come to be visualized, such as making this individual chinese overseas africa phone number data target well, subscribe to a page, mailing list, start following an account on social networks, blogs, among others.
Along these lines, two marketing options are presented in which capturing the user's interest can be a difficult goal to achieve.
We are referring to advertising through banners and through email marketing. In both, there is no direct interaction with the public, so the control that can be exercised over the situation is more dispersed and to a lesser degree.
Therefore, today, let's learn about each one in particular and determine which is the best option when applying a digital marketing strategy for your company.
What is a banner?
Let's start by defining the banner figure, which refers to a segment used in digital advertising, containing texts, images, sounds and other interactive elements and whose use is put into action within web pages and to highlight a brand, company name, product, event or some special campaign that has been designed and that offers the possibility of reaching the page of what is being promoted by clicking on the image shown.
To give a simpler explanation of this type of advertising, the banner is the equivalent of a street billboard, whose space is arranged to show a certain content, but with the difference that this is found within the Internet and through which we can go to another site in a matter of seconds.
These spaces have specific dimensions to adapt to the needs of the client and represent an opportunity for a brand to stand out among all the other advertisements and capture the attention of the Internet user.
These are very common elements, and are present on practically all websites that have an interest in obtaining advertising revenue, especially when these pages represent a high percentage of daily visits, which is the perfect place to achieve visibility.
Benefits and advantages of a banner
BluCactus - Banner advertising vs Email marketing: Which is better?Among its benefits, the following can be highlighted:
They are easy-to-view ads.
They offer different dimensions and design models for different needs.
These can be integrated into web pages as well as mobile versions and other applications.
For the purposes of requesting a banner on an external site, this option offers very affordable cost rates.
Its reach coverage is wide.
It is possible to calculate the return on investment in advance.
Non-illuminated side of the banner
The presence of banners is a reality that we already know we have to deal with when entering a website, whatever its type. More and more websites are introducing this type of advertising due to its effectiveness and reach, so it is not something that will possibly decrease over time, but on the contrary, there will be an increase in it.
However, this type of advertising is perceived by many Internet users as intrusive and annoying as it appears in the middle of a page that is being browsed, interrupting the reading or content found there, and even breaking with the harmony that the page may have in terms of design.
How many times have we been concentrating on reading an article and suddenly we come across an advertisement that interrupts the moment? Well, in light of this, many people also lean towards applying an ad blocker, whether free or even paid, in order to eliminate these ads and the cookies generated by them.
Many others, on the other hand, simply click the X to close the ad so that it stops appearing and they can have a complete view of the page and its content without interruptions or unnecessary jumps.
While another group simply ignores it and continues browsing without paying much attention to the matter.
Now, to speak with numbers in hand, according to a survey conducted by Hootsuite, there is approximately 42% of people who claimed to use an ad blocker this year, which leaves us with a clear tendency, given such a number, of user preferences to not want to come across this type of advertising when browsing because they consider it annoying and invasive, leaving us with a bittersweet taste regarding the effectiveness of applying this type of digital marketing strategy, since although the banner is accessible in terms of costs, offers resounding visibility and comes with various options for the advertiser, to the extent that it is rejected by the user, it will not be effective and will end up being a useless campaign for not achieving the final objective , which is that the Internet user proceeds to visit another site through the banner.