Industry Awards and Recognitions
Posted: Wed Dec 11, 2024 5:33 am
Put the spotlight on current customer success stories
Create case studies to provide maximum insight. In this, outline the customer challenge, the implementation of your service or product, and the quantifiable results (e.g. 18% increase in lead conversion, 7% reduction in costs).
View customer testimonials
Proposals with testimonials can go a long way in building trust. For this, choose testimonials that highlight specific pain points that the prospect might share. Again, filter testimonials from different clients based on industry, pain points, business goals, target customers, etc.
Industry Awards and Recognitions
Have you won any awards or been russia telegram mobile phone number list featured in respected publications? If so, mention them in your proposal to add an objective level of credibility to your proposal.
How to choose the right social proof
Some quick tips will help you get started solving the social proof dilemma. Are you confused about when to use which: testimonial, case study, or even how to choose the right one?
Here are key tips to help you get clarity.
Relevance: Match case studies and testimonials as closely as possible to the prospect’s industry and specific business concerns.
Concise but meaningful: Include enough detail to make the social proof compelling. Avoid long narratives that interrupt the flow of your proposal. And, if you provide case studies, provide links to full case studies for those who want to dig deeper.
Reflecting Current Perspectives: Clients see themselves reflected in your success stories. Reading about others should make them want to be a part of it. The goal is to make potential clients feel like you can achieve incredible results.
Make Pricing Crystal Clear (and Strategic)
Nothing derails a promising deal faster than a confusing or poorly structured pricing section.
Clarity should be the focus. Pair it with a strategy that aligns your pricing with customer perceived value.
Create case studies to provide maximum insight. In this, outline the customer challenge, the implementation of your service or product, and the quantifiable results (e.g. 18% increase in lead conversion, 7% reduction in costs).
View customer testimonials
Proposals with testimonials can go a long way in building trust. For this, choose testimonials that highlight specific pain points that the prospect might share. Again, filter testimonials from different clients based on industry, pain points, business goals, target customers, etc.
Industry Awards and Recognitions
Have you won any awards or been russia telegram mobile phone number list featured in respected publications? If so, mention them in your proposal to add an objective level of credibility to your proposal.
How to choose the right social proof
Some quick tips will help you get started solving the social proof dilemma. Are you confused about when to use which: testimonial, case study, or even how to choose the right one?
Here are key tips to help you get clarity.
Relevance: Match case studies and testimonials as closely as possible to the prospect’s industry and specific business concerns.
Concise but meaningful: Include enough detail to make the social proof compelling. Avoid long narratives that interrupt the flow of your proposal. And, if you provide case studies, provide links to full case studies for those who want to dig deeper.
Reflecting Current Perspectives: Clients see themselves reflected in your success stories. Reading about others should make them want to be a part of it. The goal is to make potential clients feel like you can achieve incredible results.
Make Pricing Crystal Clear (and Strategic)
Nothing derails a promising deal faster than a confusing or poorly structured pricing section.
Clarity should be the focus. Pair it with a strategy that aligns your pricing with customer perceived value.