Make you a little sticky with consumers but not too sticky
Posted: Wed Dec 11, 2024 6:50 am
Artificial intelligence advertising frequency control strategy:
Many companies may want to use a large amount of marketing investment to capture the attention of consumers as much as possible. This usually overwhelms consumers, but creates a negative perception and list of belgium whatsapp phone numbers deliberately avoids them, causing the brand image to be damaged and the gain outweighs the loss.
Smart artificial intelligence algorithms use frequency capping to ensure that the volume of corporate marketing messages does not overwhelm consumers, so that companies can effectively manage their budgets while reducing the number of useless exposures. In addition, because artificial intelligence can identify all devices owned by a single user, companies can also avoid continuously sending the same or uninteresting marketing messages to the same target on different or low-interaction devices.
During the cycle of a marketing campaign, ad frequency control can be set to once a day, or adjusted slightly based on specific visitor actions. Artificial intelligence can take into account the enterprise's preferences and user behavior to find the best rules, or the enterprise can directly set the threshold for the number of impressions or clicks.
For example, the world-renowned beauty brand Estée Lauder uses the above technology to achieve desired results . Estee Lauder used Appier 's CrossX Lookalike feature to identify new, high-value audiences from a CrossX database containing data from more than 3,000 marketing campaigns . As a result, Estee Lauder's potential customer list increased by 167% , while CPL fell by 63% . The brand also uses CrossX 's remarketing and advertising frequency control tools to allow high-value users who are interested in the product to complete conversions more quickly.
For marketers who want to improve the quality of their lead lists and lower their CPL , artificial intelligence is the ideal solution. Through artificial intelligence, effectively balancing cost and quality in the process of obtaining a list of potential customers is no longer just an ideal.
Many companies may want to use a large amount of marketing investment to capture the attention of consumers as much as possible. This usually overwhelms consumers, but creates a negative perception and list of belgium whatsapp phone numbers deliberately avoids them, causing the brand image to be damaged and the gain outweighs the loss.
Smart artificial intelligence algorithms use frequency capping to ensure that the volume of corporate marketing messages does not overwhelm consumers, so that companies can effectively manage their budgets while reducing the number of useless exposures. In addition, because artificial intelligence can identify all devices owned by a single user, companies can also avoid continuously sending the same or uninteresting marketing messages to the same target on different or low-interaction devices.
During the cycle of a marketing campaign, ad frequency control can be set to once a day, or adjusted slightly based on specific visitor actions. Artificial intelligence can take into account the enterprise's preferences and user behavior to find the best rules, or the enterprise can directly set the threshold for the number of impressions or clicks.
For example, the world-renowned beauty brand Estée Lauder uses the above technology to achieve desired results . Estee Lauder used Appier 's CrossX Lookalike feature to identify new, high-value audiences from a CrossX database containing data from more than 3,000 marketing campaigns . As a result, Estee Lauder's potential customer list increased by 167% , while CPL fell by 63% . The brand also uses CrossX 's remarketing and advertising frequency control tools to allow high-value users who are interested in the product to complete conversions more quickly.
For marketers who want to improve the quality of their lead lists and lower their CPL , artificial intelligence is the ideal solution. Through artificial intelligence, effectively balancing cost and quality in the process of obtaining a list of potential customers is no longer just an ideal.