In general, product innovation consists of exceeding consumer expectations, with a proposal that radically changes their perception. That is why comprehensive marketing solutions are a safe bet for product innovation.
What do integrated marketing solutions bring to product innovation? Why are they interesting for B2B companies? We will try to answer these and other questions.
What is product innovation?
The first thing we need to keep in mind is that any product innovation that reaches the market must respond to a need or create one. It is about introducing new products to the market with improved features or functionalities.
Knowing how to integrate all of a company's capabilities in order to better meet customer needs is innovation. But above all, it is also about exceeding those expectations we talked about earlier, and therefore, the value perceived by customers.
Whether it is a product or service gambling data indonesia phone number innovation, or a process or organisational innovation, all innovation is the result of a deep knowledge of the market and of the customers, of their insights, of their challenges or difficulties. That is why it is necessary to have a comprehensive knowledge of the customer and close contact, beyond the purely commercial or sales-oriented. As a company gets to know its customers better, it is able to offer them better service and better meet their needs, thus creating strong links and a better user experience in each contact with the company.
On the other hand, it is important to know how each company conceives the contribution of innovation in its business and what role it assigns to it. That is, there are companies that play the role of idea seeker. They are the ones that develop ideas and introduce product innovations to the market.
On the other hand, other companies play the role of idea manager. These companies collect ideas from a wide variety of sources and implement the innovation that best suits their objectives.
In conclusion, it could be said that there are two types of companies when it comes to innovation: those that create the innovative idea and those that follow it.
Advantages of integrated marketing solutions for product innovation
Companies are facing more globalized and competitive contexts, so marketing solutions for product innovation become a resource in high demand by companies to increase the organization's profits and sales.
Comprehensive marketing solutions have advantages that companies should take advantage of:
They increase their knowledge of the market in which they operate and provide the opportunity to increase their client network and business volume.
Generation of higher quality information to create databases focused on the brand's target audience.
Better results from product and service innovations as a result of better customer knowledge.
Mediapost's Seamless360 solution helps you engage your customers at the point of sale, optimizing impacts in real time to maximize the profitability of your campaigns.
