Tips for Creating and Designing the Best Welcome Letters
Posted: Tue Dec 03, 2024 6:07 am
Welcome letters shape the first impression customers have of you, so you need to make it count. At this stage, you already have the attention of potential customers, you just need to consolidate it.
Here are some tips that can help you write the best welcome messages and eliminate any obstacles along the way:
keep your copy concise and value-packed, without redundancies;
don't be afraid to get creative with your design;
personalize your content based on your subscribers' preferences;
offer freebies or discounts to encourage your subscribers to make a purchase;
show only relevant products or services;
optimize your design for mobile devices ;
include your social media links;
tell more about your company history and how it all started;
automate your welcome emails ;
always add an unsubscribe link (this applies not only to welcome emails);
create a captivating and compelling subject line;
test your CTA to make sure it is clickable and tapable;
Keep your welcome email well-structured to avoid ruining your copy and images.
However, there is only one rule from which all the above strategies derive: you must focus on the customer. Welcome emails to new customers are just the beginning of your story and the best way to make them effective is to allow your subscribers to control their use. Give customers an option to choose how often they want to hear from you and what type of content they want to receive to meet their expectations.
crm
Looking for a CRM system for both your sales and marketing teams?
Try our free CRM! The software is designed to work seamlessly with all of SendPulse's other marketing products, allowing you to seamlessly build, nurture, and manage your contact database on one platform.
Welcome Email Examples to Inspire Your Strategy
Now it’s time to put the rules into practice. We’ve collected many examples of welcome messages: let’s analyze their strengths and how they can help you strengthen your welcome emails.
Sundae School Welcome Message Example #1
You might not guess from the name, but Sundae School is a Korean-inspired clothing finland phone number library brand. Their welcome message plays up the easily misunderstood name by jokingly calling their subscribers “students.” This email design is a great example of organic use of white space and large images.
welcome email example
Include white space and high-quality images to make your welcome letter design more elegant.
The brand comes out strong with their welcome emails to customers: these offer a personal 10% discount while featuring the most relevant and most requested product from 2020, namely face masks. This tactic encourages subscribers to hit the visible CTA button and use the discounts right away.
Use the latest email design trends to make your email campaigns look crisp and fresh!
Reasons why this email is one of the best welcome email examples:
a large, high-quality image in your brand color;
an interesting discount offer that perfectly matches the products presented;
a creative and concise copy;
minimalist and elegant design that successfully implements white space;
a visible, contrasting and unique CTA button.
Welcome Message Example #2 Armadillo
Here are some tips that can help you write the best welcome messages and eliminate any obstacles along the way:
keep your copy concise and value-packed, without redundancies;
don't be afraid to get creative with your design;
personalize your content based on your subscribers' preferences;
offer freebies or discounts to encourage your subscribers to make a purchase;
show only relevant products or services;
optimize your design for mobile devices ;
include your social media links;
tell more about your company history and how it all started;
automate your welcome emails ;
always add an unsubscribe link (this applies not only to welcome emails);
create a captivating and compelling subject line;
test your CTA to make sure it is clickable and tapable;
Keep your welcome email well-structured to avoid ruining your copy and images.
However, there is only one rule from which all the above strategies derive: you must focus on the customer. Welcome emails to new customers are just the beginning of your story and the best way to make them effective is to allow your subscribers to control their use. Give customers an option to choose how often they want to hear from you and what type of content they want to receive to meet their expectations.
crm
Looking for a CRM system for both your sales and marketing teams?
Try our free CRM! The software is designed to work seamlessly with all of SendPulse's other marketing products, allowing you to seamlessly build, nurture, and manage your contact database on one platform.
Welcome Email Examples to Inspire Your Strategy
Now it’s time to put the rules into practice. We’ve collected many examples of welcome messages: let’s analyze their strengths and how they can help you strengthen your welcome emails.
Sundae School Welcome Message Example #1
You might not guess from the name, but Sundae School is a Korean-inspired clothing finland phone number library brand. Their welcome message plays up the easily misunderstood name by jokingly calling their subscribers “students.” This email design is a great example of organic use of white space and large images.
welcome email example
Include white space and high-quality images to make your welcome letter design more elegant.
The brand comes out strong with their welcome emails to customers: these offer a personal 10% discount while featuring the most relevant and most requested product from 2020, namely face masks. This tactic encourages subscribers to hit the visible CTA button and use the discounts right away.
Use the latest email design trends to make your email campaigns look crisp and fresh!
Reasons why this email is one of the best welcome email examples:
a large, high-quality image in your brand color;
an interesting discount offer that perfectly matches the products presented;
a creative and concise copy;
minimalist and elegant design that successfully implements white space;
a visible, contrasting and unique CTA button.
Welcome Message Example #2 Armadillo