Content Formats And Distribution
Posted: Wed Dec 11, 2024 9:54 am
Detail Your Target Audienceyou Know What You Want, But What Does Your Audience Want?first, Describe Who Your Audience Members Are. What Industries Do They Work In? What Roles Or Titles Do They Have?then Detail Their Interests And Behaviors. What Do They Want To Know? What Are Their Pain Points? Where Do They Live (Online Or Geographically)?let’s Say You’re A Content Marketing Specialist For A Financial Services Company. Your Goal Is To Build Awareness Of Your Name And Skills.
Your Audience Members Are Managers And Directors Of Content qatar phone number library Marketing, Communications, And Marketing In The Finance Industry. They Want To Know More About How To Get Buy-in And Budget Support From Their Firm’s Leaders. They Check Linkedin Every Few Days But Never Use Facebook. Identify Your Content Sweet Spotthink Of A Venn Diagram. In One Circle Are Your Content Marketing Interests. In The Other Circle Are Your Audience’s Interests And Needs. Where The Two Circles Overlap Is Your Content Sweet Spot.
These Are The Primary Topics That Your Personal Content Marketing Should Cover.you Can Also Determine Preferred Vehicles. For Example, If Your Audience Prefers Podcasts Over Videos And You’re Looking To Build A Subscriber Database, You Would Want To Create A Podcast Rather Than Start A Youtube Channel. Or, If Your Audience Usually Attends An Industry Conference, You Could Submit A Proposal To Speak At The Event. If Your Goal Is Brand Awareness, You Could Offer Guest Blogs On Sites Your Audience Visits.
Your Audience Members Are Managers And Directors Of Content qatar phone number library Marketing, Communications, And Marketing In The Finance Industry. They Want To Know More About How To Get Buy-in And Budget Support From Their Firm’s Leaders. They Check Linkedin Every Few Days But Never Use Facebook. Identify Your Content Sweet Spotthink Of A Venn Diagram. In One Circle Are Your Content Marketing Interests. In The Other Circle Are Your Audience’s Interests And Needs. Where The Two Circles Overlap Is Your Content Sweet Spot.
These Are The Primary Topics That Your Personal Content Marketing Should Cover.you Can Also Determine Preferred Vehicles. For Example, If Your Audience Prefers Podcasts Over Videos And You’re Looking To Build A Subscriber Database, You Would Want To Create A Podcast Rather Than Start A Youtube Channel. Or, If Your Audience Usually Attends An Industry Conference, You Could Submit A Proposal To Speak At The Event. If Your Goal Is Brand Awareness, You Could Offer Guest Blogs On Sites Your Audience Visits.