After conducting a survey in Mexico with more than four list of chile whatsapp phone numbers thousand micro-entrepreneurs and entrepreneurs on what was the best sales strategy for their business, 80 percent of users responded that they use social networks such as Facebook and Instagram to promote their services or products.
However, an interesting nuance about our survey is that a surprising 43 percent still use the most basic and direct form of advertising: word of mouth . So both results point to the fact that in Mexico, small businesses rely more on promoting themselves among their circle of friends, family and followers, both offline and online.
In this sense, our study indicates that social networks are crucial for companies to advertise, provide customer service, research and sell products. And when it comes to advertising, cold calls, email, traditional advertising in the press, radio or television, or physical visits offering products or services, are not as powerful for small business owners as the immediacy, proximity and reliability that social networks offer when it comes to advertising.
Chart 1. Study conducted by UENI on 4,246 small businesses in Mexico
On the other hand, the results of our study not only conclude that social networks are drastically changing the established order , but are also eliminating the traditional form of sales and advertising. Only 21 percent said they still use traditional advertisements such as newspapers, magazines or billboards to make themselves known.
