Personalized Video Email: Get More Clicks with Mailchimp and Viewed
Posted: Thu Dec 12, 2024 7:16 am
Mailchimp is one of the most powerful and accessible email marketing platforms on the planet, and if you’re reading this article, you’re probably already using it. Mailchimp makes it ridiculously easy to design new emails from templates, organize your subscriber lists (and segments), and ultimately roll out your newsletters, offers, and other messages with ease.
But here’s the thing: Mailchimp doesn’t guarantee that you’ll get results. It also doesn’t have all the tools you need to maximize your results.
Luckily, Mailchimp makes it easy to use a variety of third-party tools and external platforms to enhance your email marketing strategy and see better results. One of the best things you can do for your email marketing strategy is to use personalized videos, but why is this approach so useful and how can you use it within Mailchimp?
Why personalized elements are important in email
Email marketing is a tried-and-true marketing strategy with a long track record of helping brands achieve better marketing and advertising results. It’s relatively inexpensive, easy to use, and capable of reaching millions of people.
But one of the biggest problems with email marketing is that everyone gets the same generic email. If you want to spice things up, it’s important to inject some elements of personalization.
Mailchimp already offers a handful of features aimed at list of telegram users in mexico personalizing the emails you send—for example, you can customize subject lines to include each recipient’s name, and you can personalize the opening greeting in a similar way.
It’s always a good idea to include elements of personalization in your emails for a number of reasons.
Instant engagement. For starters, including a personalized element makes the email more appealing to the person receiving it. Most of us are bombarded with emails, especially marketing emails. We receive hundreds of messages a day. Most of these messages are boring and generic, so we skip over them without giving them much thought. But when we see an email that has our name or an important personal detail, we immediately become more interested in it. In other words, personalization increases engagement rates.
Authenticity. While it still relies heavily on automation and scaled distribution efforts, personalization increases the perception of your brand’s authenticity. Addressing a person using their name, or referring to details unique to them as an individual, makes your message instantly seem more personal and more genuine.
Unique experiences. Another advantage is that the different people who subscribe to your newsletters will not have identical experiences. Each person will see something completely unique to them, giving them a much more individualized experience.
Novelty and memory. Did you know that novel experiences tend to be more memorable? It’s true. When we encounter something new and unexpected, we’re much more likely to remember it. If you can personalize your emails in a unique way, you’ll increase the chances that your recipients will remember your brand and your message.
Keeping up with your competitors. It's also worth noting that personalization is becoming more and more common, so personalization has become a competitive and defensive move. If all of your competitors are using personalization but your brand isn't, you're at a distinct disadvantage. Don't let your brand fall behind the competition.
But here’s the thing: Mailchimp doesn’t guarantee that you’ll get results. It also doesn’t have all the tools you need to maximize your results.
Luckily, Mailchimp makes it easy to use a variety of third-party tools and external platforms to enhance your email marketing strategy and see better results. One of the best things you can do for your email marketing strategy is to use personalized videos, but why is this approach so useful and how can you use it within Mailchimp?
Why personalized elements are important in email
Email marketing is a tried-and-true marketing strategy with a long track record of helping brands achieve better marketing and advertising results. It’s relatively inexpensive, easy to use, and capable of reaching millions of people.
But one of the biggest problems with email marketing is that everyone gets the same generic email. If you want to spice things up, it’s important to inject some elements of personalization.
Mailchimp already offers a handful of features aimed at list of telegram users in mexico personalizing the emails you send—for example, you can customize subject lines to include each recipient’s name, and you can personalize the opening greeting in a similar way.
It’s always a good idea to include elements of personalization in your emails for a number of reasons.
Instant engagement. For starters, including a personalized element makes the email more appealing to the person receiving it. Most of us are bombarded with emails, especially marketing emails. We receive hundreds of messages a day. Most of these messages are boring and generic, so we skip over them without giving them much thought. But when we see an email that has our name or an important personal detail, we immediately become more interested in it. In other words, personalization increases engagement rates.
Authenticity. While it still relies heavily on automation and scaled distribution efforts, personalization increases the perception of your brand’s authenticity. Addressing a person using their name, or referring to details unique to them as an individual, makes your message instantly seem more personal and more genuine.
Unique experiences. Another advantage is that the different people who subscribe to your newsletters will not have identical experiences. Each person will see something completely unique to them, giving them a much more individualized experience.
Novelty and memory. Did you know that novel experiences tend to be more memorable? It’s true. When we encounter something new and unexpected, we’re much more likely to remember it. If you can personalize your emails in a unique way, you’ll increase the chances that your recipients will remember your brand and your message.
Keeping up with your competitors. It's also worth noting that personalization is becoming more and more common, so personalization has become a competitive and defensive move. If all of your competitors are using personalization but your brand isn't, you're at a distinct disadvantage. Don't let your brand fall behind the competition.