You can also gain more conversions by making the offer more valuable. Are you asking for personal information from your recipients? Give them something in return, such as free content. Are you selling something? Offer a discount or an extra freebie.
Video embedding and personalization
One of the best ways to increase your email marketing conversion rate is with the help of embedded (or embedded) videos . Video content is much more engaging for prospects and allows you to fit both visual content and detailed information into one concise package. You can even customize your videos to make them more appealing to your target audience.
While we're on the topic, try to personalize elements of list of telegram users in netherlands your email as much as you can. Even if you simply address the person by name in your email header, this will result in higher engagement rates and ultimately more conversions.
Be Concise
Most people are busy and don't have time to read discussions about your brand, your products, or your services. They want to skim your email for a few seconds and move on. Consequently, you can increase conversions by keeping your content concise; giving people everything they need in the smallest amount of space and with the fewest words possible.
Nail the Email Subject Line
Approximately 35 percent of emails go unread. For marketing emails specifically, that percentage is even higher. And of course, you won’t get any conversions if no one opens your emails in the first place. That’s why nailing the subject line is such a high priority—keep it concise, relevant, and unique to maximize your chances of landing openings.
Create direct CTAs
Your calls to action (CTAs) will direct people to the conversion opportunity. For example, you can tell your readers to “visit our website for the latest pricing”; or “click here to download our eBook”;. Your CTAs should stand out, be assertive and direct, with powerful action words. It is also helpful to explain the benefits of conversion, such as “start saving 20 percent on your energy bills before…”;
. Keep your voice consistent
Your brand voice should be consistent across all of your marketing channels, including email. If your customers get the same vibe from your brand, they will become more familiar with you and trust you more, ultimately leading to higher conversion rates and increased customer loyalty.
