Off-page SEO, what it is and how to work on it
Posted: Thu Dec 12, 2024 9:17 am
Unlike on-page SEO , which is the internal factors that you control for web positioning, off-page SEO is the external factors , those that you do not control directly. However, just like on-page SEO, there are techniques to work on it. Today we are going to discuss in detail what off-page SEO is and how to work on it.
Table of contents
1. What is off-page SEO?
2. Link building
3. Other techniques for link building
3.1. Link baiting
3.2. Comments on blogs and forums
3.3. Social Networks
3.4. Guest blogging
3.5. Other actions that can be taken
Conclusions
1. What is off-page SEO?
Off-page SEO is the set of techniques used to obtain external algeria phone number library that point to our website , thus helping to improve our organic positioning in search engines.
Therefore, these are actions that are carried out outside of our website, which increases the difficulty of managing it correctly.
Within the terminology associated with off-page SEO, we must highlight the following concepts, which will be useful to you in understanding everything as a whole.
Page Rank : This is the score that Google gives to a website. It is based on various factors not published by the search engine, but basically it is understood that the score is based on the quality of the content, the number of visits or the external links it receives. For example, a newspaper such as El País, El Mundo, Marca, etc., has a high score because they receive thousands of visits a day, offer content that interests users and receive a large number of links.
Domain Authority : This is the public relevance of Page Rank and is a value used to determine the quality and quantity of links that a website receives. Since Page Rank is a value that we cannot know, various companies have created their own values to estimate it. This is the case of Domain Authority, created by Moz or Domain Rating, by Ahrefs.
Link building : These are strategies focused on obtaining inbound links.
Backlinks : These are incoming links that come from other websites.
Follow and nofollow links : In a very brief way, follow links transmit domain authority and nofollow links do not.
Once we have explained, albeit briefly, the most important concepts of off-page SEO terminology, we will go into detail about the different actions that can be carried out in an off-page SEO strategy.
2. Link building
Link building strategies are based on the creation of a network of quality inbound links (backlinks) that direct users from other websites to yours. Google values this fact positively, since it considers that if a website links to an article or a publication of yours, it is because it offers quality content. And as we have discussed in other articles, search engines reward quality content that offers value to the user.
Table of contents
1. What is off-page SEO?
2. Link building
3. Other techniques for link building
3.1. Link baiting
3.2. Comments on blogs and forums
3.3. Social Networks
3.4. Guest blogging
3.5. Other actions that can be taken
Conclusions
1. What is off-page SEO?
Off-page SEO is the set of techniques used to obtain external algeria phone number library that point to our website , thus helping to improve our organic positioning in search engines.
Therefore, these are actions that are carried out outside of our website, which increases the difficulty of managing it correctly.
Within the terminology associated with off-page SEO, we must highlight the following concepts, which will be useful to you in understanding everything as a whole.
Page Rank : This is the score that Google gives to a website. It is based on various factors not published by the search engine, but basically it is understood that the score is based on the quality of the content, the number of visits or the external links it receives. For example, a newspaper such as El País, El Mundo, Marca, etc., has a high score because they receive thousands of visits a day, offer content that interests users and receive a large number of links.
Domain Authority : This is the public relevance of Page Rank and is a value used to determine the quality and quantity of links that a website receives. Since Page Rank is a value that we cannot know, various companies have created their own values to estimate it. This is the case of Domain Authority, created by Moz or Domain Rating, by Ahrefs.
Link building : These are strategies focused on obtaining inbound links.
Backlinks : These are incoming links that come from other websites.
Follow and nofollow links : In a very brief way, follow links transmit domain authority and nofollow links do not.
Once we have explained, albeit briefly, the most important concepts of off-page SEO terminology, we will go into detail about the different actions that can be carried out in an off-page SEO strategy.
2. Link building
Link building strategies are based on the creation of a network of quality inbound links (backlinks) that direct users from other websites to yours. Google values this fact positively, since it considers that if a website links to an article or a publication of yours, it is because it offers quality content. And as we have discussed in other articles, search engines reward quality content that offers value to the user.