To measure the SEO of a page
Posted: Thu Dec 12, 2024 9:25 am
If the goal is to sell
In the case of e-commerce or virtual stores, the clear objective is to make money and sell the product. The metrics that should be analyzed would be the Cost per Acquisition (CPA) and the conversion rate between people who see the ad and those who actually buy on the website . Likewise, in this case it is ideal to analyze the numbers produced by remarketing campaigns.
On the other hand, CPA or Cost per Acquisition measures how much you pay Google or Facebook for having sold a product. It has more advantages than other forms of payment such as CPC (Cost per Click), since a click is not necessarily a sale, or CPM (Cost per thousand impressions) because the fact that a thousand people see your ad does not mean a sale either. In this case, you do pay for each sale made.
[Tweet “CPA or Cost per Acquisition measures how much you pay Google or Facebook for having sold a product.”]
With these numbers, it is possible to make adjustments and offer clearer communication, promotions or offers that achieve the proposed sales.
What is remarketing?
It is a tool used in Digital Marketing that seeks to rescue or recover those users who entered the website but did not buy, who abandoned their cart or who bought a while ago and probably need to make a new purchase of the same product. It consists of showing the customer ads that “follow” them through other sites and remind them that your brand is waiting for them.
One of the most important aspects of Digital Marketing is to have an optimized and useful website. Factors such as loading time, the words used and the number of links in a content can make a big difference in the positioning of a website on Google.
This analysis is of great importance throughout the process, but especially when we canada company email list talk about the first phase of Inbound Marketing. If the objective is to make improvements to a page and make it rank better in the search engine, the metrics that should be analyzed are:
Number of subscribers to a blog or newsletter – This indicates that the content is useful and they want to receive more.
Traffic source: to know where readers are coming from and which ads can be improved.
Sessions: to know the number of people who enter and browse the website.
Bounce rate: to know if users enter and leave the website immediately, without exploring or browsing it. This allows you to make changes to the architecture and design of the website, as well as knowing what content to offer at the beginning to make users want to stay.
Time on page: Depending on the amount of time a user spends on a website, we can know if they were engaged with the content, found it interesting, and consumed it in its entirety.
Knowing these numbers, you can plan promotional strategies for specific content and generate more original and personalized ways to reach your readers, subscribers, leads and clients, whether through social networks or a newsletter that arrives in their inbox.
Why is SEO important for your site?
If you are here, you should know that before making any decision, people look it up on Google: buying a new car, a piece of clothing, shoes, going to a doctor's office, staying at a hotel. So, your brand cannot miss the opportunity to be among the first search results and it is possible to achieve this by optimizing it.
In the case of e-commerce or virtual stores, the clear objective is to make money and sell the product. The metrics that should be analyzed would be the Cost per Acquisition (CPA) and the conversion rate between people who see the ad and those who actually buy on the website . Likewise, in this case it is ideal to analyze the numbers produced by remarketing campaigns.
On the other hand, CPA or Cost per Acquisition measures how much you pay Google or Facebook for having sold a product. It has more advantages than other forms of payment such as CPC (Cost per Click), since a click is not necessarily a sale, or CPM (Cost per thousand impressions) because the fact that a thousand people see your ad does not mean a sale either. In this case, you do pay for each sale made.
[Tweet “CPA or Cost per Acquisition measures how much you pay Google or Facebook for having sold a product.”]
With these numbers, it is possible to make adjustments and offer clearer communication, promotions or offers that achieve the proposed sales.
What is remarketing?
It is a tool used in Digital Marketing that seeks to rescue or recover those users who entered the website but did not buy, who abandoned their cart or who bought a while ago and probably need to make a new purchase of the same product. It consists of showing the customer ads that “follow” them through other sites and remind them that your brand is waiting for them.
One of the most important aspects of Digital Marketing is to have an optimized and useful website. Factors such as loading time, the words used and the number of links in a content can make a big difference in the positioning of a website on Google.
This analysis is of great importance throughout the process, but especially when we canada company email list talk about the first phase of Inbound Marketing. If the objective is to make improvements to a page and make it rank better in the search engine, the metrics that should be analyzed are:
Number of subscribers to a blog or newsletter – This indicates that the content is useful and they want to receive more.
Traffic source: to know where readers are coming from and which ads can be improved.
Sessions: to know the number of people who enter and browse the website.
Bounce rate: to know if users enter and leave the website immediately, without exploring or browsing it. This allows you to make changes to the architecture and design of the website, as well as knowing what content to offer at the beginning to make users want to stay.
Time on page: Depending on the amount of time a user spends on a website, we can know if they were engaged with the content, found it interesting, and consumed it in its entirety.
Knowing these numbers, you can plan promotional strategies for specific content and generate more original and personalized ways to reach your readers, subscribers, leads and clients, whether through social networks or a newsletter that arrives in their inbox.
Why is SEO important for your site?
If you are here, you should know that before making any decision, people look it up on Google: buying a new car, a piece of clothing, shoes, going to a doctor's office, staying at a hotel. So, your brand cannot miss the opportunity to be among the first search results and it is possible to achieve this by optimizing it.