How to Thank Customers in Email Newsletters
Posted: Tue Dec 03, 2024 6:37 am
Do you have favorite brands that you will never give up? Even if you are offered more favorable conditions? In fact, most of us have favorites. We are ready to buy only this manufacturer's products and recommend it to others no matter what. Litmus revealed the secret of such attachment, and we decided to share it with you.
One of the reasons we are so attached to brands is because they know how valuable their customers are. These companies try to make life as easy as possible for us, regular users. For example, they create useful materials and share them on their blog. Completely free. This technique can be found in many marketing channels, but it is most often used in email newsletters. Companies send their subscribers the emails that will be interesting and useful to them. Our experience shows that people expect personalized offers from brands.
And don't forget to thank your customers, sometimes one little letter of gratitude can melt the heart of even the most severe person. Such letters are very similar to handwritten cards with words of gratitude. Campaign Monitor believes that with the help of such mailings it is possible to form an emotional attachment to the brand in customers. In this article, we will tell you how to properly thank customers in email newsletters.
Tip 1: Thank clients for mentions on social media
Your customers are your most loyal fans. Why not thank them for telling the world about you? Chances are, this step will only increase their loyalty to the brand. The best format for this is a photo of subscribers with your products and a few words of gratitude. Just don’t forget to include the authors’ accounts.
Here is an example of such a mailing from Paravel, a bag manufacturer.
Example of an email newsletter from Paravel
Expand
The subject line is short and informative: “Photos with memories from your life.” Thanks to it and the account tags on all the images, we immediately understand that these are photos from customers’ travels with Paravel bags. This is a very thoughtful move. The brand thanked its customers, and at the same time showed all subscribers the versatility of its products. At the same time, Paravel marketers did not put any effort into creating content.
Tip 2: Don't thank clients without a reason
If you thank a client in a letter for being your saudi arabia business email list client, then most likely he will unsubscribe from your mailing list. Impersonal holiday greetings belong here too. The thing is that such mailings create additional information noise, which distracts and irritates a person. For many, such letters are equal to spam. Sometimes it is worth saving congratulations for social networks.
This is not the way to write:
Hello! Happy Birthday to you. With love, Team ***
Thank you for being such a wonderful client!
You've been with us for 5 years already! Thank you for that!
Such emails do not provide any value to the client or the brand. Their subject lines do not affect the open rate, and the lack of buttons reduces traffic to the site. The situation can be corrected if you add a little value to such mailings.
Hi! Happy Birthday! We have a little gift for you that you can pick up this week in our store. Just show this letter at the checkout. With love, the *** team
Thank you for being such a great customer. Since you are our regular customer, we give you a discount on your next purchase using the promo code ***.
You've been with us for 5 years now, and that means a lot to us! It would be great if you shared your memories related to our product on Twitter or Instagram.
Agree that this sounds much better.
Tip 3: Share important and relevant events for customers
Companies and their customers have many important events to celebrate together, so why not make them even more valuable?
Online developer community DEV rewards its users with a “One year in our club” badge. As a gift, the subscriber gets 5 additional bonuses for promotion in the community. It’s pretty sweet, and motivates to stay here for a second year to see what else the company has in store.
Email newsletter with congratulations from DEV
Expand
If you really want to talk about a milestone for your company, like a new customer base or a company anniversary, do it like Trello does. Host a fun giveaway for your followers.
Trello Newsletter Giveaway
Expand
Tip 4: Don't remember an important event for the company without mentioning your customers
Companies often summarize the year in their newsletters: how many products they sold, how many people downloaded the app, how many new subscribers they got on social networks, and so on. All these details look cool and important, but they are of no interest to customers. It would be cool to tell the user how much time they saved thanks to your product, how many of their friends they brought to you, and so on.
Here's an example of such a newsletter from the Shipt brand :
Email Shipt
Expand
These statistics show the customer the value of Shipt to them. For example, the number of their orders, the number of 5-star orders, and so on. The customer immediately sees how Shipt helped them throughout the year. After summing it up like this, you start thinking about what awaits you in the next year.
One of the reasons we are so attached to brands is because they know how valuable their customers are. These companies try to make life as easy as possible for us, regular users. For example, they create useful materials and share them on their blog. Completely free. This technique can be found in many marketing channels, but it is most often used in email newsletters. Companies send their subscribers the emails that will be interesting and useful to them. Our experience shows that people expect personalized offers from brands.
And don't forget to thank your customers, sometimes one little letter of gratitude can melt the heart of even the most severe person. Such letters are very similar to handwritten cards with words of gratitude. Campaign Monitor believes that with the help of such mailings it is possible to form an emotional attachment to the brand in customers. In this article, we will tell you how to properly thank customers in email newsletters.
Tip 1: Thank clients for mentions on social media
Your customers are your most loyal fans. Why not thank them for telling the world about you? Chances are, this step will only increase their loyalty to the brand. The best format for this is a photo of subscribers with your products and a few words of gratitude. Just don’t forget to include the authors’ accounts.
Here is an example of such a mailing from Paravel, a bag manufacturer.
Example of an email newsletter from Paravel
Expand
The subject line is short and informative: “Photos with memories from your life.” Thanks to it and the account tags on all the images, we immediately understand that these are photos from customers’ travels with Paravel bags. This is a very thoughtful move. The brand thanked its customers, and at the same time showed all subscribers the versatility of its products. At the same time, Paravel marketers did not put any effort into creating content.
Tip 2: Don't thank clients without a reason
If you thank a client in a letter for being your saudi arabia business email list client, then most likely he will unsubscribe from your mailing list. Impersonal holiday greetings belong here too. The thing is that such mailings create additional information noise, which distracts and irritates a person. For many, such letters are equal to spam. Sometimes it is worth saving congratulations for social networks.
This is not the way to write:
Hello! Happy Birthday to you. With love, Team ***
Thank you for being such a wonderful client!
You've been with us for 5 years already! Thank you for that!
Such emails do not provide any value to the client or the brand. Their subject lines do not affect the open rate, and the lack of buttons reduces traffic to the site. The situation can be corrected if you add a little value to such mailings.
Hi! Happy Birthday! We have a little gift for you that you can pick up this week in our store. Just show this letter at the checkout. With love, the *** team
Thank you for being such a great customer. Since you are our regular customer, we give you a discount on your next purchase using the promo code ***.
You've been with us for 5 years now, and that means a lot to us! It would be great if you shared your memories related to our product on Twitter or Instagram.
Agree that this sounds much better.
Tip 3: Share important and relevant events for customers
Companies and their customers have many important events to celebrate together, so why not make them even more valuable?
Online developer community DEV rewards its users with a “One year in our club” badge. As a gift, the subscriber gets 5 additional bonuses for promotion in the community. It’s pretty sweet, and motivates to stay here for a second year to see what else the company has in store.
Email newsletter with congratulations from DEV
Expand
If you really want to talk about a milestone for your company, like a new customer base or a company anniversary, do it like Trello does. Host a fun giveaway for your followers.
Trello Newsletter Giveaway
Expand
Tip 4: Don't remember an important event for the company without mentioning your customers
Companies often summarize the year in their newsletters: how many products they sold, how many people downloaded the app, how many new subscribers they got on social networks, and so on. All these details look cool and important, but they are of no interest to customers. It would be cool to tell the user how much time they saved thanks to your product, how many of their friends they brought to you, and so on.
Here's an example of such a newsletter from the Shipt brand :
Email Shipt
Expand
These statistics show the customer the value of Shipt to them. For example, the number of their orders, the number of 5-star orders, and so on. The customer immediately sees how Shipt helped them throughout the year. After summing it up like this, you start thinking about what awaits you in the next year.