Web optimization and digital strategy for hotels
how to optimize a hotel website?
Choosing a good cms
to define which content manager to buy phone number list use, we must not only take into account which booking engine the website will use, a key element of a hotel website, but we must also take into account the security of the cms and whether we will need to personalize content based on the behavior of the users who visit us. Integrating a booking engine api is essential, as well as having a site with few vulnerabilities. At novicell we recommend umbraco or sitecore for this type of project, depending on the needs of the business.
Ux/ui design
on average, guests spend 6 minutes on hotel websites, which is a great opportunity to attract your future guests with bold images, easy-to-read room descriptions, and attractive offers to make the booking decision simple and consistent. It is important to show what guests will experience when they arrive at their destination. If you make sure that video is part of your web strategy, you will mesmerize your guests.
The design of any website must be attractive , as it has been widely demonstrated in studies that beauty is a factor that conditions our mind when it comes to trusting and choosing. And beauty is directly related to simplicity and balance. Therefore, usability and interface design experts consider that for a digital product to be usable it must comply with certain patterns: minimalism, balance and visual hierarchy, and visual coherence.
Thus, a hotel website must be usable but it must also be created taking into account the users it is aimed at. In other words, it must be designed with the user at the centre of decisions but without forgetting the needs of the business: seeking a balance between the needs of the user and those of the business. To do this, it is essential to have ux designers who incorporate user research and user testing methodologies in the development, to check that the design decisions are validated by the users.
