However, once all this is done and working properly, you should move on to predictive lead scoring. This type of system is based on artificial intelligence (AI) and allows you to speed up and optimize the sales process . The goal of predictive lead scoring is to predict from the start when a customer will make a purchase and whether they are a good fit for your brand.
You may already be doing all of this manually! If your marketing team uses historical data and customer personas to determine who the prospect should focus on more, you're also predicting your leads' results. However, once you start receiving an increased number of leads, AI can help you automate all of this and give you more precise results.
When applying lead scoring to your business, it's important phone number list to first understand who your customer persona is. Once you've done that and have a clear idea of what your sales funnel looks like, you can begin to determine the type of customer journey you want your leads to go through.
Lead scoring can be done automatically by certain CRM systems or specialized software. It does not require a large investment in budget and resources, but can bring impressive benefits, including:
Increased sales efficiency – Lead scoring tells you when a lead is ready to buy, so your sales department doesn’t have to focus on leads that may not result in a sale.
Increased marketing efficiency – Lead scoring can help understand the return on investment of your marketing efforts.
Improved collaboration between sales and marketing – Lead scoring allows you to optimize the collaboration and work of both departments to gain more valuable insights.
Increased revenue – Lead scoring allows you to focus your efforts on a specific part of the market and your target audience, limit costs and increase revenue.
Lead scoring is a great way to figure out which leads you should focus on. Once you choose the scoring model that's right for you and apply it correctly to your business, you won't go back. With so many benefits that lead scoring offers, there's no reason not to use it today.
