Email service providers (ESPs) like Gmail and Yahoo! are updating sender requirements to further protect users' personal data and minimize spam. Alongside building reliable data protection infrastructures, email senders will need to authenticate their domains and emails and allow easy unsubscription.
Adhere to data protection laws such as GDPR (General Data Protection australian consumer email list[/url Regulation) and CCPA (California Consumer Privacy Act). These regulations govern how businesses collect, store, and use customer information. Make sure your CRM system is GDPR and CCPA-compliant, and you won’t have to worry about data protection issues.
Get explicit opt-in consent. Clearly state the purpose of data collection and obtain consent from individuals before sending them marketing communications. This is one of the requirements under GDPR.
Authenticate your emails. Check to see which authentication protocols (SPF, DKIM, and DMARC) you need to verify the sender's identity and prevent email spoofing.
Enable 1-click unsubscribe (1CU). Make it easy for your contacts to unsubscribe from your communications, ensuring compliance with anti-spam regulations and showing respect for their preferences. (Brevo does this for you automatically).
Implement advanced data security measures, including encryption protocols and secure storage solutions. However, you won’t have to take these measures yourself if you use a secure CRM system.
With Brevo, staying compliant is easy. You can authenticate your emails, set up double opt-in subscription forms, comply with GDPR, automatically insert an unsubscribe link in all your emails, and encrypt all connections — all in one place.
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6. Use CRM reports and metrics to improve business processes
CRM software doesn’t just help you organize data but also helps you analyze it with helpful features and reports. It’s a crucial CRM best practice for making the most out of your software and improving business processes.
With a CRM, you can create sales pipelines and track prospects’ progress through the sales funnel. Sales reports allow you to see why you win or lose deals and how long deal steps take. Then, you can work on improving each step accordingly.
A CRM report showing sales metrics and data.
Sales report in Brevo
