You also compete with other sites with long tail or db center.uk branded keywords, so don’t be afraid to incorporate those keywords into your review as well. If you only focus on general keywords, you may misrepresent or render your keyword analysis useless.
You should also consider competitors for a specific segment of the overall market. For example, in the Organic Competitors report in the Organic Research tool, you can see that Home Depot's organic competitors include other hardware stores like Lowe's, as well as other businesses that sell tools like Sears or Amazon:
Finding unknown competitors in competitive analysis.
Limiting Home Depot's analysis to other hardware stores could leave important gaps in its results. That is, Home Depot must also consider stores that offer similar products or services, even if those stores are outside its niche.
Not all competitors above you in the SERPs are real competitors. Likewise, it may not be essential or practical to try to knock certain sites off the top spot.
To understand which sites are not your competitors, consider factors such as current ranking, resources, and time investment.
Sometimes it might not make sense to try to outrank sites like Wikipedia or Pinterest for certain keywords. Or it might require a lot more effort to outrank much larger or more established sites, which could impact your overall strategy.
Instead, focus primarily on competitors that can impact your traffic. These will likely be the websites that contribute the most to your traffic decreases.
