What is email marketing?
Posted: Tue Dec 03, 2024 6:51 am
Email marketing is a digital marketing technique that consists of sending emails to a database of potential customers or subscribers with the aim of promoting products, services or content relevant to them.
Picture of Teenvio
Teenvio
20 Jan 2023
Reading: 5'
What is email marketing? It is easy to define, sending mass emails to our recipients, but although social networks may be the most common vehicle for brands, the truth is that newsletters, bulletins, communications or promotions that we launch through email marketing campaigns are an effective, economical and functional communication channel when we have a real database. That is why we have dedicated this post to explaining what email marketing is and what it is used for.
Many people claim that email marketing is dead, perhaps because it is seen as a somewhat “old” channel or because it has lost relevance in favor of social media, but the truth is that statistically speaking it is still a marketing action that reports high rates of profitability .
Social networks have arrived and burst into the digital sector audit directors auditors email lists with great force. They will stay with us for a long time but not forever, or at least not as we understand them now.
Devoting almost all of our digital marketing efforts exclusively to gaining more followers on social media could pose a problem in the future , and even now. Social media continues to transform and adapt to the dizzying changes of the digital age. We don't know which of them will continue in the future and which will lose relative importance over time. However, a customer record in our database will always be an asset for our organization .
It is no secret that a registered user or subscriber is currently worth much more than any fan on Facebook or follower on Twitter. The meaning of this statement is due in part to the conversion rate (effectiveness of our actions in accordance with the stated objective) that subscribers show compared to followers on social media.
What is email marketing?
Email marketing is a technique used by brands to contact their target audience via email, it's that simple. This marketing technique includes sending electronic newsletters, but above all, a good strategy that supports the actions carried out.
Advantages of email marketing
The audience that receives it cares about its content because they have decided to receive it in their email instead of accessing it through other corporate communication channels.
It doesn't require a large financial investment. In fact, with teenvio.com you can try our email marketing platform for free .
Keep subscribers informed about the latest news, products, services and promotions from your brand.
It generates a considerable volume of traffic to the corporate website or blog, on average around 10-12% of the submissions will click on it and about 30% will read its content.
It is an ideal channel to keep your audience informed and build loyalty.
It is one of the best channels to sell. With a good strategy you can have more conversions (sales) than with other channels.
We also dedicated a short article about the 10 advantages of email marketing .
How email marketing works
The mechanics of an email marketing campaign are really simple, we explain it in a few simple steps:
The database. How do I get a database? The ideal is to generate your own database of people with interests in the brand through different actions. It is useless to have a large number of subscribers if those registrations are from people who will never purchase the products or services we offer.
Segmentation. We also dedicated a post to the importance of segmenting a database . Basically, segmenting is grouping users with common interests with the firm objective of offering content in our newsletter of interest to that target audience. The consequence will be an improvement in the statistics of our campaigns.
Content. In this step we will choose what we want to tell our audience, but the content is just as important as the container, that is, the design. Fortunately, at teenvio we have more than a dozen pre-designed templates so that we can adapt the creativity of our campaigns without needing to have programming knowledge. In a simple way we will obtain really attractive designs so that no subscriber can resist clicking.
The sending platform. There are different sending platforms, they are programs that perform all the tasks necessary to carry out an email marketing campaign. Most of them are usually "cloud" type , that is, they are accessed through a web browser and they save all the information in their own system without the need to store anything on our computers. But, which platform should you choose? We highlight the essential elements to choose an email marketing platform and what are the features that you should ask for as a minimum.
Sending and statistics. Once our campaign is designed, we proceed to send it and wait for the results. Unlike traditional email or sending communications through our email managers such as Outlook, Gmail or similar, where we do not have any information on the results of the campaign, email marketing platforms usually have a statistics panel that helps us measure the success of the campaign and help us make decisions to improve future sending. There are many different parameters, but initially we advise you to monitor these 7 essential metrics so that the performance of your email marketing actions achieves a higher ROI.
Now that you know the essentials, don't you think it's time to take the plunge and carry out your first email marketing campaign? We hope that teenvio will encourage you to improve communication with your contacts. Try teenvio for free .
Picture of Teenvio
Teenvio
20 Jan 2023
Reading: 5'
What is email marketing? It is easy to define, sending mass emails to our recipients, but although social networks may be the most common vehicle for brands, the truth is that newsletters, bulletins, communications or promotions that we launch through email marketing campaigns are an effective, economical and functional communication channel when we have a real database. That is why we have dedicated this post to explaining what email marketing is and what it is used for.
Many people claim that email marketing is dead, perhaps because it is seen as a somewhat “old” channel or because it has lost relevance in favor of social media, but the truth is that statistically speaking it is still a marketing action that reports high rates of profitability .
Social networks have arrived and burst into the digital sector audit directors auditors email lists with great force. They will stay with us for a long time but not forever, or at least not as we understand them now.
Devoting almost all of our digital marketing efforts exclusively to gaining more followers on social media could pose a problem in the future , and even now. Social media continues to transform and adapt to the dizzying changes of the digital age. We don't know which of them will continue in the future and which will lose relative importance over time. However, a customer record in our database will always be an asset for our organization .
It is no secret that a registered user or subscriber is currently worth much more than any fan on Facebook or follower on Twitter. The meaning of this statement is due in part to the conversion rate (effectiveness of our actions in accordance with the stated objective) that subscribers show compared to followers on social media.
What is email marketing?
Email marketing is a technique used by brands to contact their target audience via email, it's that simple. This marketing technique includes sending electronic newsletters, but above all, a good strategy that supports the actions carried out.
Advantages of email marketing
The audience that receives it cares about its content because they have decided to receive it in their email instead of accessing it through other corporate communication channels.
It doesn't require a large financial investment. In fact, with teenvio.com you can try our email marketing platform for free .
Keep subscribers informed about the latest news, products, services and promotions from your brand.
It generates a considerable volume of traffic to the corporate website or blog, on average around 10-12% of the submissions will click on it and about 30% will read its content.
It is an ideal channel to keep your audience informed and build loyalty.
It is one of the best channels to sell. With a good strategy you can have more conversions (sales) than with other channels.
We also dedicated a short article about the 10 advantages of email marketing .
How email marketing works
The mechanics of an email marketing campaign are really simple, we explain it in a few simple steps:
The database. How do I get a database? The ideal is to generate your own database of people with interests in the brand through different actions. It is useless to have a large number of subscribers if those registrations are from people who will never purchase the products or services we offer.
Segmentation. We also dedicated a post to the importance of segmenting a database . Basically, segmenting is grouping users with common interests with the firm objective of offering content in our newsletter of interest to that target audience. The consequence will be an improvement in the statistics of our campaigns.
Content. In this step we will choose what we want to tell our audience, but the content is just as important as the container, that is, the design. Fortunately, at teenvio we have more than a dozen pre-designed templates so that we can adapt the creativity of our campaigns without needing to have programming knowledge. In a simple way we will obtain really attractive designs so that no subscriber can resist clicking.
The sending platform. There are different sending platforms, they are programs that perform all the tasks necessary to carry out an email marketing campaign. Most of them are usually "cloud" type , that is, they are accessed through a web browser and they save all the information in their own system without the need to store anything on our computers. But, which platform should you choose? We highlight the essential elements to choose an email marketing platform and what are the features that you should ask for as a minimum.
Sending and statistics. Once our campaign is designed, we proceed to send it and wait for the results. Unlike traditional email or sending communications through our email managers such as Outlook, Gmail or similar, where we do not have any information on the results of the campaign, email marketing platforms usually have a statistics panel that helps us measure the success of the campaign and help us make decisions to improve future sending. There are many different parameters, but initially we advise you to monitor these 7 essential metrics so that the performance of your email marketing actions achieves a higher ROI.
Now that you know the essentials, don't you think it's time to take the plunge and carry out your first email marketing campaign? We hope that teenvio will encourage you to improve communication with your contacts. Try teenvio for free .