Topics That You Already Cover Or
Posted: Sun Dec 15, 2024 5:21 am
You Can Deliver A Big Return By Carefully Curating Your Content Strategy Like Raising Cane’s Does Its Menu. Identify Your Core Content Itemsa Do-more-without-more Content Marketing Approach Starts With Determining Your Content Menu. To Do This Successfully, You Need Two Things:buy-in From Your Internal Content Stakeholdersanalytics That Show What Content Has Worked Besthandpicked Related Content: How To Use Google Analytics To Find Your Unicorns (And Avoid Content Donkeys)get Stakeholder Buy-into Get Stakeholders On Board, Bring Together Everyone Involved In The Content – Those Who Create It, Use It, Share It, And Approve The Budget For It.
If That’s Not Feasible, Bring Together The Key Stakeholders In Each Of phone number library Those Categories And Email A Short Survey To Everybody Else So They Can Have Input, Too. Everyone Involved Needs To Have A Voice In This Process, Or It Won’t Work.give The Stakeholders A List OfThink Might Be Valuable, And Include A Write-in Option. Ask Them To Rank The Top Three Topics – Labeling Them As , , Or (With One Being The Most Important).
Record Their Responses On A Spreadsheet. Start With Two Columns – Topic And Topic Ranking.let Me Illustrate A Simple Example For A Financial Services Company. In This Situation, Three Stakeholders Ranked Options From A List Of Seven Topics: Commercial Real Estate, Community Development, Investing, Leadership, Market And Economy, Taxes, And Wealth Planning.add Two More Columns To The Spreadsheet:rank Value, Which Translates The Responses Into A Point Value To Make The Math Easier.total Topic Value, Which Shows The Cumulative Score For Each Topic.
If That’s Not Feasible, Bring Together The Key Stakeholders In Each Of phone number library Those Categories And Email A Short Survey To Everybody Else So They Can Have Input, Too. Everyone Involved Needs To Have A Voice In This Process, Or It Won’t Work.give The Stakeholders A List OfThink Might Be Valuable, And Include A Write-in Option. Ask Them To Rank The Top Three Topics – Labeling Them As , , Or (With One Being The Most Important).
Record Their Responses On A Spreadsheet. Start With Two Columns – Topic And Topic Ranking.let Me Illustrate A Simple Example For A Financial Services Company. In This Situation, Three Stakeholders Ranked Options From A List Of Seven Topics: Commercial Real Estate, Community Development, Investing, Leadership, Market And Economy, Taxes, And Wealth Planning.add Two More Columns To The Spreadsheet:rank Value, Which Translates The Responses Into A Point Value To Make The Math Easier.total Topic Value, Which Shows The Cumulative Score For Each Topic.