Using Google Analytics for Google AdWords

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Using Google Analytics for Google AdWords
Google Ads
08/06/2024
Importance and Usage Areas of Analytics in Google Adwords
To be successful in Google Adwords , it is albania phone number library critical to do the right analysis. At this point, Google Analytics offers very valuable data and insights to Adwords users. Analytics allows you to examine the performance of your campaigns in more detail, understand your target audience better, and optimize your advertising strategies.

In this article, we will focus on three key points on how to use Google Analytics in Adwords:

1. Importing goals as Adwords conversions (smart targeting)
2. Creating custom remarketing audiences in Analytics
3. Using smart listings for automatically created audiences



1. Smart Targeting
In AdWords, a conversion is typically defined as completing a purchase or acquiring a lead. But in Google Analytics, goals can be much more diverse. This flexibility allows you to track the actions that really matter to your business.

Here are some types of goals you can define in Analytics:

– **Specific Page Visits:** For example, views of product pages, blog posts, or a contact form.
– **Session Duration:** The time users spend on your site. This can indicate how engaging your content is.
– **Page Views:** The number of pages a visitor viewed in a single session. This indicates how engaging your site is and how deeply users drilled down.