Visibility-Focused Employee Offer Strategies
Posted: Sun Dec 15, 2024 6:36 am
Target CPA: An automated bidding strategy that tries to get as many conversions as possible by focusing on an average cost per action that you set. When a user searches Google for a product or service, Google Ads automatically bids based on the likelihood of a conversion.
Target ROAS: When users search for a armenia phone number library product or service on Google, it analyzes the potential conversion value and creates an estimate. It automatically bids high, focusing on achieving maximum conversion value. If the potential conversion value is low, it takes the opposite action and enters the auction with a low bid.
Target Impression Share: With this bid strategy, you can optimize your ads to show at the absolute top of the page, at the top of the page, or on the first page of search results. Set an impression share percentage by selecting which area of the search results you want to appear in, Google Ads will automatically perform the bidding process according to the area and impression share you specify.
CPM: A bidding strategy that charges based on the number of ad views in Display Network and YouTube campaigns.
hCPM: A type of bid strategy where you determine the average amount you will pay per thousand impressions. It is a bid strategy that focuses on maximizing the number of unique reach of your ads.
vCPM: A bid strategy that can be used in ads where clicks are not the goal, but are displayed in front of as many users as possible with the sole purpose of gaining impressions. In this strategy, payment is made according to the frequency of ad impressions in a viewable position. Whether or not ads are clicked is not taken into account in this bid strategy.
You can choose these bidding strategies on Google Ads according to your ad setup and the results you want to achieve, and achieve the targeted result efficiently.
Target ROAS: When users search for a armenia phone number library product or service on Google, it analyzes the potential conversion value and creates an estimate. It automatically bids high, focusing on achieving maximum conversion value. If the potential conversion value is low, it takes the opposite action and enters the auction with a low bid.
Target Impression Share: With this bid strategy, you can optimize your ads to show at the absolute top of the page, at the top of the page, or on the first page of search results. Set an impression share percentage by selecting which area of the search results you want to appear in, Google Ads will automatically perform the bidding process according to the area and impression share you specify.
CPM: A bidding strategy that charges based on the number of ad views in Display Network and YouTube campaigns.
hCPM: A type of bid strategy where you determine the average amount you will pay per thousand impressions. It is a bid strategy that focuses on maximizing the number of unique reach of your ads.
vCPM: A bid strategy that can be used in ads where clicks are not the goal, but are displayed in front of as many users as possible with the sole purpose of gaining impressions. In this strategy, payment is made according to the frequency of ad impressions in a viewable position. Whether or not ads are clicked is not taken into account in this bid strategy.
You can choose these bidding strategies on Google Ads according to your ad setup and the results you want to achieve, and achieve the targeted result efficiently.