State of email marketing in Spain 2024 (part 2)
Posted: Tue Dec 03, 2024 7:03 am
Email marketing trends 2024 delves into the continued impact and relevance of email marketing within the Spanish business environment. It highlights key strategies, innovations and statistics that underline its importance as a digital marketing tool. It also examines how businesses can navigate changes and adapt to stay competitive.
Part 2 of the study on the state of Email Marketing in Spain in 2024 ( here you can see the first part ). The key to success, through statistics and data on its use by companies that will surprise you . We offer an in-depth look at current trends, statistics and the importance of western sahara business email list email marketing in Spain. We cover a variety of topics, from the demographic impact of email, its effectiveness as a business communication channel, to revenue growth in the sector and adaptation to the European legal environment. We provide compelling data on why email marketing remains a critical tool for business success and how companies are using it to maximize their reach and effectiveness.
We will cover the following topics:
The full scope of email potential and demographics
Email is the preferred channel for digital business communications
Email Marketing Revenue Worldwide 2020-2027
Most companies consider email marketing a key element for their success
Email is one of the 3 main distribution channels for B2C and B2B companies
Privacy and Email Marketing in Europe: Adapting to the Legal Environment
Why is email marketing used so widely in companies?
Other definitive statistics on Email Marketing
Total email reach and demographics
In 2022, 4.026 billion people worldwide use email. Experts predict that number will grow to 4.073 billion by 2026. No platform comes close to the potential reach of email.
Not to mention that email has a 90.3% penetration rate among US Internet users. By comparison, only 69% of US adults are on Facebook.
Source: Engai (image), Statista & Kingsta
Email is the preferred channel for digital business communications
According to the Constant Contact Small Business Now report , 55% of consumers who want to stay up to date with the businesses they support say email is their preferred means of communication, far above other methods like text messaging and social platforms.
SMS is the preferred medium for 17% of these consumers, while Facebook is ahead of all other social platforms at 14%:
Image source: Constant Contact
Email marketing revenue continues to rise worldwide 2020-2027
In 2020, the global email marketing market was valued at US$7.5 billion and the source projects the figure to grow to US$17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to be 13.3%.
Source: Statista by Valentina Dencheva Image: Constant Contact
Most companies consider email marketing a key element for their success
More than 90 percent of businesses say email marketing is important to their company’s overall success. 41% say it’s very vital — up nearly 30% from before the 2019 pandemic. That’s why email is considered one of the most effective channels for marketing, with 79 percent of marketers ranking it in their top 3 ( and customers ranking it #1! ).
Source: Litmus and Constant Contact
Email marketing campaigns provide 30% of revenue to more than half of the companies that use it in their sales strategy.
Pure Marketing
Email is one of the 3 main distribution channels for B2C and B2B companies
Email is positioned as one of the three main distribution channels for both B2C (end consumer-oriented) and B2B (business-oriented) companies. Its effectiveness is based on a series of advantages that make it a powerful tool for distributing products and services.
Source: Kinsta B2B Content Distribution Channels (Image source: contentmarketinginstitute.com )
Companies demand privacy and adaptation to the European legal environment from email marketing providers
Email marketing is affected by privacy laws, especially in Europe. The General Data Protection Regulation (GDPR) plays a crucial role in this area, setting requirements for sending emails to people in the European Union.
Complying with the GDPR and the Law on Information Society Services and Electronic Commerce (LSSICE) is crucial to avoid significant fines. Some key measures to achieve this are:
Use GDPR-compliant email marketing platforms like teenvio.
Obtain explicit consent from recipients before sending emails.
Include a clear and concise privacy policy on the website.
Part 2 of the study on the state of Email Marketing in Spain in 2024 ( here you can see the first part ). The key to success, through statistics and data on its use by companies that will surprise you . We offer an in-depth look at current trends, statistics and the importance of western sahara business email list email marketing in Spain. We cover a variety of topics, from the demographic impact of email, its effectiveness as a business communication channel, to revenue growth in the sector and adaptation to the European legal environment. We provide compelling data on why email marketing remains a critical tool for business success and how companies are using it to maximize their reach and effectiveness.
We will cover the following topics:
The full scope of email potential and demographics
Email is the preferred channel for digital business communications
Email Marketing Revenue Worldwide 2020-2027
Most companies consider email marketing a key element for their success
Email is one of the 3 main distribution channels for B2C and B2B companies
Privacy and Email Marketing in Europe: Adapting to the Legal Environment
Why is email marketing used so widely in companies?
Other definitive statistics on Email Marketing
Total email reach and demographics
In 2022, 4.026 billion people worldwide use email. Experts predict that number will grow to 4.073 billion by 2026. No platform comes close to the potential reach of email.
Not to mention that email has a 90.3% penetration rate among US Internet users. By comparison, only 69% of US adults are on Facebook.
Source: Engai (image), Statista & Kingsta
Email is the preferred channel for digital business communications
According to the Constant Contact Small Business Now report , 55% of consumers who want to stay up to date with the businesses they support say email is their preferred means of communication, far above other methods like text messaging and social platforms.
SMS is the preferred medium for 17% of these consumers, while Facebook is ahead of all other social platforms at 14%:
Image source: Constant Contact
Email marketing revenue continues to rise worldwide 2020-2027
In 2020, the global email marketing market was valued at US$7.5 billion and the source projects the figure to grow to US$17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to be 13.3%.
Source: Statista by Valentina Dencheva Image: Constant Contact
Most companies consider email marketing a key element for their success
More than 90 percent of businesses say email marketing is important to their company’s overall success. 41% say it’s very vital — up nearly 30% from before the 2019 pandemic. That’s why email is considered one of the most effective channels for marketing, with 79 percent of marketers ranking it in their top 3 ( and customers ranking it #1! ).
Source: Litmus and Constant Contact
Email marketing campaigns provide 30% of revenue to more than half of the companies that use it in their sales strategy.
Pure Marketing
Email is one of the 3 main distribution channels for B2C and B2B companies
Email is positioned as one of the three main distribution channels for both B2C (end consumer-oriented) and B2B (business-oriented) companies. Its effectiveness is based on a series of advantages that make it a powerful tool for distributing products and services.
Source: Kinsta B2B Content Distribution Channels (Image source: contentmarketinginstitute.com )
Companies demand privacy and adaptation to the European legal environment from email marketing providers
Email marketing is affected by privacy laws, especially in Europe. The General Data Protection Regulation (GDPR) plays a crucial role in this area, setting requirements for sending emails to people in the European Union.
Complying with the GDPR and the Law on Information Society Services and Electronic Commerce (LSSICE) is crucial to avoid significant fines. Some key measures to achieve this are:
Use GDPR-compliant email marketing platforms like teenvio.
Obtain explicit consent from recipients before sending emails.
Include a clear and concise privacy policy on the website.