Trend : personalizationaccording to statistica, digital advertising spending specific database by industry amounted to $ billion in and is forecasted to reach $ billion by clearly, online ads aren't going to lose their charm as a marketing strategy anytime soon.And with this increase in digital ads, brands need to be more intentional about personalizing their content — emails, ads, in-app messaging, or creating a personalized onboarding experience. Audiences want personalized, tailored content to get them excited about what your brand offers.
Incorporating these consumer preferences into your saas lead generation strategy is a great way to enhance customer acquisition.Here are a few ways to uplift the personalization game for your brand:- use personalized subject lines in your linkedin direct messages and email subject lines.- segment your audience based on their behavior on your website and send personalized messages accordingly.- conduct surveys to understand your target audience’s challenges and create personalized content based on this analysis.
