Remember, your social media team should be laser-focused on your brand’s goals israel phone number list . An effective social media team has a north star — they’re not built to do everything at once.
3. Identify the skills your team needs
Once you’ve established the functions and focus areas of your team, you’ll have a better idea of the skills required to execute your strategy.
How to build a social media teamFor instance, if you’re focusing on community building, you might need to hire people with strong communication skills and online event management experience.
Leadership, organization, and team management
Content creation, including writing, editing, video production, and graphic design
Paid advertising expertise on various social platforms
Customer service and support
Communicating with internal and external stakeholders
Soft skills are those intangible ones like leadership, teamwork, and communication. These keep the team humming along and help you partner with other parts of the business.
Hard skills, on the other hand, are all about the technical stuff. We’re talking creating killer content, navigating specific social platforms, and having a knack for customer service.
It’s perfectly fine if everyone doesn’t have every skill right off the bat. In that case, it’s important to look for interest level when you’re hiring. If an entry-level candidate doesn’t have a ton of experience in a key focus area but they’re super motivated to learn more, their interest can go a long way.
4. Review your budget and resources
You know what you want to achieve and what you’ll need to achieve it, but do you have the budget and resources to achieve your goals?
