Head : keywords that have a high search volume but are very generic, for example, airplane, shoes, house, etc.
Middle Tail : Keywords that are a little more specific than the above, for example, “house rental” “cheap shoes”, etc.
Long Tail Keywords : These are those that are made up of 3 or more words and are where the real opportunities for positioning are. You can take again the example we mentioned at the beginning: “affordable digital marketing courses in Lima”, “face-to-face digital marketing courses in Lima”.
Long Tail: The Keywords That Work Best in the Education Sector
Long Tail Keywords are the ones that work best in the education sector for an undeniable reason. As we mentioned above, they are aimed at a very specific niche. We can see this from a study by Ahrefs:
Looking closely at the graph, you can see that searches vary depending on the length of the keyword; certainly those that are composed of two words have a high search volume.
And those that are made up of 4 or more than 5 words have slightly fewer searches. However, because they are aimed at a specific niche, the chances of capturing qualified traffic are increased.
Furthermore, if you decided to use Long Tail Keywords that are made nursing homes email list up of 4 and +5 words, which have a search volume between 101 and 10,000 searches per month, it means that you would be facing 58.45% of sales opportunities (add the percentages that are within the circle and notes from where the calculation was extracted).
While it is true that keywords with fewer words have a higher search volume, it is also true that the competition is tough, which makes it difficult to get a good position in the ranking, but if you use words like our previous example:
This means you could experience a higher conversion rate, because you arember what we mentioned at the beginning? The more personalized you are in your marketing actions, the greater the chance of getting students interested in enrolling.
It doesn't matter if you don't have exposure like Wikipedia, the important thing is that you can reach those who really show signs of being interested in what you sell, in your case of course, your service.
So what types of Long Tail Keywords can you use?
Navigational Keywords
Although navigational keywords are naturally head keywords, they are a type of keyword that you should include in your SEO positioning strategy , to build Long Tail Keywords that have the name of your educational center as a pillar.
