It is known that the experience of drinking beer is not just about drinking it and that's it, but also about socializing and having a good time.
Cristal Beer knows its audience so well that it knows that their desires are linked to belonging to a social group that supports them, which is why their hashtag on social media is #tenemosesquina, which in terms of popularity means being an expert or knowledgeable about something. They also use the hashtag #juntémonos.
As we can see, in each post on Social Media the brand uses the language of its audience and highlights the experience of drinking beer with a select group at all times.
For all these reasons, their engagement levels are usually always optimal.
3.
Toledo Packing Company is a Guatemalan company dedicated to the marketing canadian healthcare and medical email list and distribution of sausages.
It is a reference in Digital Marketing in Latin America, as it is not only doing Content Marketing but also Influencer Marketing; it has partnered with renowned chefs to publish recipes on their social networks.
In addition, recycling is encouraged, as it was learned that its audience has the desire to be part of brands committed to the environment.
CNA is a network located in Brazil that is dedicated to language teaching.
To promote what has been learned in the classroom, this company had a brilliant idea: to select American retirees who live in retirement communities to have a video call with the students, so that they could practice the language.
To do so, an online campaign called Speaking Exchange was created, which turned out to be exciting for everyone, as it also translated into social action.
The video appears at the beginning and already has more than a million views.
5. Beldent
Beldent is the Argentine version of Trident, and to strengthen its Digital Marketing it carried out an offline social experiment.
The experiment was about whether chewing gum was attractive or not, so they put several twins together. The only difference was that one had a piece of gum and the other did not.
By placing it on YouTube, the campaign had a great impact and the brand gained notoriety and began to publish content related to the results of the experiment.
