Find out what you need to take into account so that your clients open your emails, showing interest in the content you send them. We tell you the keys to improving the opening rate of your mailing actions and ensuring that what you communicate does not go unnoticed or end up in the spam folder.
TABLE OF CONTENTS
What is email open rate?
How is the open rate calculated?
What is a good open rate in email marketing?
How to improve the opening rate of your emails
1.- Clean your database
2.- Segment your contact list
3.- Offer valuable content
4.- Create a catchy subject line
5.- Personalize the sender
6.- Run A/B tests on your campaigns
7.- Includes exclusive offers or limited content
8.- Take care of the CTAs
9.- Keep the sending frequency balanced
10.- Take advantage of special dates
11.- Choose the right moment
12.- Avoid anti-spam filters
13.- Analyze the metrics to understand what works and what doesn't
14.- Integrate multimedia elements
What is email open rate?
The opening rate(open rate)refers to the percentage of recipients who open an email in relation to the total number of emails sent . It is a key measure in email marketing campaigns to evaluate their impact and effectiveness.
Obtaining data on email openings is essential, as it allows you to assess the relevance and interest that your emails generate among your audience. A high open rate indicates that your recipients are interested in the content and are willing to open and read the messages sent to them. On the other hand, a low rate may indicate that your emails are being overlooked, or that they are not generating enough interest.
How is the open rate calculated?
Open Rate Formula
It is calculated using the following formula: divide the number of emails opened by the total number of emails sent and multiply the result by 100 to obtain a percentage . For example, if we send 1000 emails and 200 of them are opened, the opening rate would be 20%.
It is important to note that this percentage is not an absolute indicator of success. It can vary depending on the sector or the quality of the subscriber list, for example. However, it is a key metric for evaluating the effectiveness of email marketing strategies , as well as making adjustments to campaigns, both present and future.
What is a good open rate in email marketing?
Before knowing which index is good for email marketing , it is worth knowing that it will vary depending on several factors such as these :
Industry in which the company operates.
Subscriber list quality .
Types of content.
Subject line and personalization of it.
Effectiveness of the implemented strategy.
At MDirector we estimate that the average email opening rate is between 25-30%. However, this can vary by sector. For example, theopen ratefor campaigns related to plans, events and social relations have the highest opening rates in Spain , according to data extracted from the Puromarketing portal .
On the other hand, in addition to taking this percentage into account, it is also necessary to consider other email marketing KPIs , such as click-through rate, conversion rates, and bounce rate . From these key indicators, it is possible to have a more complete view of the effectiveness of marketing campaigns.
In short, a good opening rate in email marketing is on average around 25%, as recent data indicates.
A good email marketing open rate today depends on several factors, such as the sector to which a company belongs, the quality of the subscriber list and the content of the emails. However, it is possible to establish some general features based on recent studies by Zero Bounce and Findstack:
30-40%: This is considered a good open rate.
20-30%: This is considered an acceptable open rate.
Less than 20%: Your email marketing strategy may need to be improved.
By sector, rates and interpretations vary:
E-commerce: 20-25%
Software as a Service (SaaS): 30-35%
Education: 40-45%
Non-profit organizations (NGOs): 25-30%
However, it is important to monitor and compare the specific results of each industry and business.
How to improve the opening rate of your emails
There are different strategies that can, and are recommended, be used to obtain the best results for each campaign and improve the opening rate in email marketing . This involves taking these steps:
1.- Clean your database
Clean database to improve open rate
Regularly remove inactive customers – those who don’t open your emails for a long period of time. MDirector’s contact reputation system helps you identify those inactive people. It also verifies and upda iraq whatsapp number data tes email addresses to prevent bounces and maintain a clean and active recipient list.
Cleaning your contact list in email marketing campaigns is a very simple process to carry out in MDirector. Among its automatic functions is the elimination of unsubscribes and bounces. That is, in the case of unsubscribes, when a contact in a mailing asks not to be sent a newsletter again, they are removed from the list they were on. On the other hand, in the case of bounces, MDirector automatically eliminates contacts that you reflect as hard bounce.
2.- Segment your contact list
Segmenting your contact list to improve your open rate
Dividing your subscriber list into smaller, more specific groups will help you send more relevant and personalized content to these users. The idea is to create groups with similar characteristics and interests; this way, you can send them content tailored to those preferences, increasing the likelihood of opening and interaction.
MDirector allows you to easil
