Implementing a quality Digital Marketing strategy is not so easy, but it can be quite simple to define the elements that make up a good plan.
In fact, the perfect summary is described in the steps of Inbound Marketing:
attraction;
conversion;
sale;
retention.
The first part involves very challenging work. Only a good traffic bahrain email list 191152 contact leads generation system can attract a good number of people with the profile you want to attract.
And there are several ways to generate qualified traffic to feed your sales funnel and make your marketing strategy a success. Among the most well-known are SEO and PPC.
But how do each of these options work? And most importantly, which one is better? In this post, we'll show you everything you need to know to decide when it's best to use SEO or PPC to get the best results.
Shall we begin?
In this article you will see:
What is SEO?
What is PPC?
14 Relevant SEO and PPC Statistics You Should Consider
When is it best to use SEO in your digital strategy?
When is it best to use PPC in your digital strategy?
What is SEO?
The term SEO (which comes from the English "Search Engine Optimization") and means: search engine optimization .
In other words, it is a set of techniques that help make your website easier to find for Google and other search engines.
Let's say, for example, that you sell toys for children aged 3 to 5. When parents with children this age search for a product like yours on Google, what they'll see depends on your SEO work.
If you have a well-structured strategy, potential customers are likely to find your site. Otherwise, they will visit a competitor's page and purchase their products.
The same idea applies to both product pages, like the example above, and content pages, like blogs .
After all, part of the shopping journey involves doing a lot of research on the item before you even think about spending .
As you can see, despite the English name, the concept is simple. The practice is a bit more complex, because it involves several actions that only work well even when used together.
We can divide an SEO strategy into two parts: On and Off Page.
