6 Trends for Ecommerce in 2023
Posted: Sun Dec 15, 2024 8:31 am
E-commerce turnover has seen tremendous growth in recent years. In 2021 alone, sales in online stores worldwide amounted to approximately US$4.9 trillion. This figure is expected to grow by 50% in 2025 , reaching a whopping US$7.4 trillion.
Although ecommerce activity is generally believed to be focused on a business-to-consumer (B2C) sales model, the global business-to-business (B2B) ecommerce industry is projected to reach US$18.97 trillion by 2028 .
In short, the sector has years of growth ahead of it in both its B2B and B2C models. Will your online store be part of it ?
Here are the ecommerce trends for 2023 that you should pay attention to if you want this to happen:
1. Reduction of unique buyers
With the emergence of numerous online stores across different sectors and product categories, one-time buyers are a problem for e-commerce owners. Customers germany business fax list who purchase products on a one-time basis are a direct result of low brand loyalty , due to the availability of multiple e-commerce options and numerous touchpoints.
In his interview with Forbes, Jason Finkelstein (CMO of AdRoll) mentions that 75% of consumers do not shop with the same online store again (using Shopify customer data).
One ecommerce trend to watch is the reduction of one-time transactions. As an online store owner, start prioritizing the customer touchpoints that deliver the best results for your business and focus your efforts on them. Also, focus on personalized service and excellent customer experience to improve brand loyalty and keep customers coming back to your online store.
2. Take maximum care of the packaging
In the past, online store owners used basic packaging for their products . In today’s competitive era, consumers are starting to pay attention to packaging as well as the materials used before making the final purchase decision. This brings us to our second trend for 2023: exclusive product packaging .
Although ecommerce activity is generally believed to be focused on a business-to-consumer (B2C) sales model, the global business-to-business (B2B) ecommerce industry is projected to reach US$18.97 trillion by 2028 .
In short, the sector has years of growth ahead of it in both its B2B and B2C models. Will your online store be part of it ?
Here are the ecommerce trends for 2023 that you should pay attention to if you want this to happen:
1. Reduction of unique buyers
With the emergence of numerous online stores across different sectors and product categories, one-time buyers are a problem for e-commerce owners. Customers germany business fax list who purchase products on a one-time basis are a direct result of low brand loyalty , due to the availability of multiple e-commerce options and numerous touchpoints.
In his interview with Forbes, Jason Finkelstein (CMO of AdRoll) mentions that 75% of consumers do not shop with the same online store again (using Shopify customer data).
One ecommerce trend to watch is the reduction of one-time transactions. As an online store owner, start prioritizing the customer touchpoints that deliver the best results for your business and focus your efforts on them. Also, focus on personalized service and excellent customer experience to improve brand loyalty and keep customers coming back to your online store.
2. Take maximum care of the packaging
In the past, online store owners used basic packaging for their products . In today’s competitive era, consumers are starting to pay attention to packaging as well as the materials used before making the final purchase decision. This brings us to our second trend for 2023: exclusive product packaging .