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Posted: Sun Dec 15, 2024 8:59 am
DKIM registration is a fundamental tool to ensure that an email lands in the correct inbox. By adding this layer of security, the deliverability of the emails is greatly increased and subscribers are able to see what a brand wants to convey to them.
According to a study by the Direct Marketing Association (DMA), it is estimated that around 45% of emails sent end up in spam folders . Spam filters have become more stringent, meaning that even legitimate, high-value emails can end up in the spam folder.
TABLE OF CONTENTS
What is a DKIM record?
How to set up DKIM record
How to check DKIM
The importance of using DKIM in email marketing
SPF and DMARC: other key security protocols in email marketing campaigns
What is a DKIM record?
What is a DKIM record?
It is known as the email authentication protocol created to verify the authenticity and veracity of sent messages . It works by digitally signing outgoing emails, allowing email servers to check whether the sender is genuine and whether the content included in the email has been transformed during sending.
The most common DKIM tags are:
D (Signer's Domain). Identifies the sender's domain and is essential to validate the authenticity of the message.
S (Selector) - This is a string used to look up the DKIM public key in the sender's domain DNS.
H (Signature Fields). Indicates which header fields will be included in the digital signature. This can include elements such as From, To, Subject, and others.
C (Cipher Body). Specifies how the email content is encrypted before digital signature. In this case, it can besimpleeitherrelaxed.
Q (Public Key Query). Defines how the DKIM public key is returned via DNS.
BH (Body Hash). Contains the cryptographic hash of the message to ensure its integrity.
The DKIM record also plays a vital role in preventing spam and improving the deliverability of email marketing campaigns. It works as follows:
Verify the sender. Authentication protocols verify the sender , thus allowing mail servers to prove that the message comes from the domain declared in the sender field.
Content integrity. Digitally signing the content ensures that the message has not been modified during delivery , which increases the level of legitimacy of the message.
Sender reputation . Mail servers check DKIM authenticity to decide the sender reputation grade . An optimal DKIM record is able to improve a reputation score and prevent emails from getting the dreaded spam label.
How to set up DKIM record
Setting up DKIM record
Correctly setting up DKIM records is an essential step to improve the security and deliverability of all your email marketing campaigns. Below you will find the steps to configure DKIM and how to do it using the MDirector tool .
1.- Log in to the domain hosting service or DNS provider that you use to manage your domain settings.
2.- In the control panel, locate the DNS records configuration section .
3.- Generate a DKIM key . Some email marketing platforms do this automatically. If you have to do it manually, generate a pair of keys (public and private). Of course, keep the second one on your server and never share it.
4.- Enter a new TXT record in your DNS settings . The name you enter should be something like “name._domainkey.yourdomain.com”, where “name” is a word of your choice and “yourdomain.com” is your domain. The value of the TXT record should be the DKIM public key that was generated, formatted in a specific style.
5.- Save the changes you have made to your DNS settings . Please note korea whatsapp number data that this new configuration may take some time to take effect.
process is simple and guarantees better security and legitimacy for your email marketing actions . The step-by-step instructions are simple and easy to follow:
1.- Access your personal panel and create a campaign by entering the basic data.
2.- Within this process, look for the DKIM configuration . The system will provide you with a public and private key for your domain.
3.- Copy the public key given to you by the platform and add the DKIM record to your DNS .
4.-Go back to your campaign settings and complete the general configuration with the necessary details.
5.- With the process fully completed, send your email marketing campaign to your subscribers .
How to check DKIM
Checking your DKIM record settings is another important step to take to ensure that it is set up correctly. To do this, the path to follow is as follows:
1.- Go to your DNS configuration platform .
2.- Identify the DNS records section . Typically, they are called “DNS Settings”, “DNS Zone Editor” or something similar.
3.- To verify the created records, you can use online tools such as DKIM Validator or MX Toolbox . Enter the selector name and domain to ensure that the records have been set up without any problems.
4.- Send a test email to ensure that everything is OK . Check in this step if the email header includes the DKIM signature.
5.- Monitor and keep this configuration updated . If you change your email marketing provider, or adjust your password settings, you will have to repeat the steps above.
Once you have completed the authentication protocols, and if you are an MDirector user, you must contact us and send a ticket to [email protected] . This way, the technicians will check that all the records are configured correctly.
The ticket must contain the following information :
Name/Number of your MDirector account
Name/Number of the subaccount where you are interested in adding the custom sender.
The full email address you want to add as a custom sender (this includes the domain/subdomain you just set up): [email protected]
The importance of using DKIM in email marketing
There are many reasons why DKIM registration is of vital importance for your email marketing campaign. Here are the most significant ones:
Improved deliverability . DKIM verifies that the sender of the message is legitimate . If an email is valid and authentic, it is more likely to reach the inbox rather than being labeled as spam.
Phishing and Spoofing Protection . DKIM prevents cybercriminals from spoofing the sender address in your emails to trick recipients . With a trusted sender, the risk of phishing attacks is minimized.
Lower bounce rate . Authentication decreases the chances of being rejected by email servers . This, in turn, improves the effectiveness of your campaigns and the interaction with your subscribers.
Comply with privacy regulations . The General Data Protection Regulation (GDPR) requires companies to ensure the security of users' personal data. Using DKIM is a decision that demonstrates your commitment to this factor and can help you comply with current legislation.
More effective segmentation and personalization . With improved deliverability and sender reputation, these two actions can be performed with greater precision. This way, the right content is delivered to the intended recipients , thus achieving greater effectiveness.
SPF and DMARC: other key security protocols in email marketing campaigns
SPF and DMARC
In addition to the DKIM protocol , SPF and DMARC are two other well-known protocols that work together to enhance the authentication and deliverability of your email marketing campaigns.
Below we explain what they consist of and how they can help you:
SPF (Sender Policy Framework) is designed to prevent the spoofing of sender addresses . It is based on the creation of DNS records that specify the mail servers authorized to send mail on behalf of your domain. It helps detect and block fra
According to a study by the Direct Marketing Association (DMA), it is estimated that around 45% of emails sent end up in spam folders . Spam filters have become more stringent, meaning that even legitimate, high-value emails can end up in the spam folder.
TABLE OF CONTENTS
What is a DKIM record?
How to set up DKIM record
How to check DKIM
The importance of using DKIM in email marketing
SPF and DMARC: other key security protocols in email marketing campaigns
What is a DKIM record?
What is a DKIM record?
It is known as the email authentication protocol created to verify the authenticity and veracity of sent messages . It works by digitally signing outgoing emails, allowing email servers to check whether the sender is genuine and whether the content included in the email has been transformed during sending.
The most common DKIM tags are:
D (Signer's Domain). Identifies the sender's domain and is essential to validate the authenticity of the message.
S (Selector) - This is a string used to look up the DKIM public key in the sender's domain DNS.
H (Signature Fields). Indicates which header fields will be included in the digital signature. This can include elements such as From, To, Subject, and others.
C (Cipher Body). Specifies how the email content is encrypted before digital signature. In this case, it can besimpleeitherrelaxed.
Q (Public Key Query). Defines how the DKIM public key is returned via DNS.
BH (Body Hash). Contains the cryptographic hash of the message to ensure its integrity.
The DKIM record also plays a vital role in preventing spam and improving the deliverability of email marketing campaigns. It works as follows:
Verify the sender. Authentication protocols verify the sender , thus allowing mail servers to prove that the message comes from the domain declared in the sender field.
Content integrity. Digitally signing the content ensures that the message has not been modified during delivery , which increases the level of legitimacy of the message.
Sender reputation . Mail servers check DKIM authenticity to decide the sender reputation grade . An optimal DKIM record is able to improve a reputation score and prevent emails from getting the dreaded spam label.
How to set up DKIM record
Setting up DKIM record
Correctly setting up DKIM records is an essential step to improve the security and deliverability of all your email marketing campaigns. Below you will find the steps to configure DKIM and how to do it using the MDirector tool .
1.- Log in to the domain hosting service or DNS provider that you use to manage your domain settings.
2.- In the control panel, locate the DNS records configuration section .
3.- Generate a DKIM key . Some email marketing platforms do this automatically. If you have to do it manually, generate a pair of keys (public and private). Of course, keep the second one on your server and never share it.
4.- Enter a new TXT record in your DNS settings . The name you enter should be something like “name._domainkey.yourdomain.com”, where “name” is a word of your choice and “yourdomain.com” is your domain. The value of the TXT record should be the DKIM public key that was generated, formatted in a specific style.
5.- Save the changes you have made to your DNS settings . Please note korea whatsapp number data that this new configuration may take some time to take effect.
process is simple and guarantees better security and legitimacy for your email marketing actions . The step-by-step instructions are simple and easy to follow:
1.- Access your personal panel and create a campaign by entering the basic data.
2.- Within this process, look for the DKIM configuration . The system will provide you with a public and private key for your domain.
3.- Copy the public key given to you by the platform and add the DKIM record to your DNS .
4.-Go back to your campaign settings and complete the general configuration with the necessary details.
5.- With the process fully completed, send your email marketing campaign to your subscribers .
How to check DKIM
Checking your DKIM record settings is another important step to take to ensure that it is set up correctly. To do this, the path to follow is as follows:
1.- Go to your DNS configuration platform .
2.- Identify the DNS records section . Typically, they are called “DNS Settings”, “DNS Zone Editor” or something similar.
3.- To verify the created records, you can use online tools such as DKIM Validator or MX Toolbox . Enter the selector name and domain to ensure that the records have been set up without any problems.
4.- Send a test email to ensure that everything is OK . Check in this step if the email header includes the DKIM signature.
5.- Monitor and keep this configuration updated . If you change your email marketing provider, or adjust your password settings, you will have to repeat the steps above.
Once you have completed the authentication protocols, and if you are an MDirector user, you must contact us and send a ticket to [email protected] . This way, the technicians will check that all the records are configured correctly.
The ticket must contain the following information :
Name/Number of your MDirector account
Name/Number of the subaccount where you are interested in adding the custom sender.
The full email address you want to add as a custom sender (this includes the domain/subdomain you just set up): [email protected]
The importance of using DKIM in email marketing
There are many reasons why DKIM registration is of vital importance for your email marketing campaign. Here are the most significant ones:
Improved deliverability . DKIM verifies that the sender of the message is legitimate . If an email is valid and authentic, it is more likely to reach the inbox rather than being labeled as spam.
Phishing and Spoofing Protection . DKIM prevents cybercriminals from spoofing the sender address in your emails to trick recipients . With a trusted sender, the risk of phishing attacks is minimized.
Lower bounce rate . Authentication decreases the chances of being rejected by email servers . This, in turn, improves the effectiveness of your campaigns and the interaction with your subscribers.
Comply with privacy regulations . The General Data Protection Regulation (GDPR) requires companies to ensure the security of users' personal data. Using DKIM is a decision that demonstrates your commitment to this factor and can help you comply with current legislation.
More effective segmentation and personalization . With improved deliverability and sender reputation, these two actions can be performed with greater precision. This way, the right content is delivered to the intended recipients , thus achieving greater effectiveness.
SPF and DMARC: other key security protocols in email marketing campaigns
SPF and DMARC
In addition to the DKIM protocol , SPF and DMARC are two other well-known protocols that work together to enhance the authentication and deliverability of your email marketing campaigns.
Below we explain what they consist of and how they can help you:
SPF (Sender Policy Framework) is designed to prevent the spoofing of sender addresses . It is based on the creation of DNS records that specify the mail servers authorized to send mail on behalf of your domain. It helps detect and block fra