Write impactful and effective email subjects that can't be ignored
Posted: Sun Dec 15, 2024 9:14 am
No matter how much you've read, there are only two ways to get your emails opened. One of them is to write effective email subjects that persuade contacts to open your emails.
The other is to have a recognized brand, or a very good relationship with our contacts , so that the subject of our emails is almost the same (almost) .
This second option takes time to achieve.
It's not something that happens overnight.
And therefore it is not within the reach of all companies or latvia phone number data entrepreneurs , especially when they are just starting to work on their subscriber list.
In cases where this is not an option, we are left with writing our subject lines very well, so that they are very focused on our subscriber base and their needs.
Let's see how to do this in a simple way.
1 · First, a review of the two different situations in your mailings
1.1 ► What resources do these types of email subjects use?
1.2 ► What happens in the opposite case? If our brand is not very well known?
2 · Write an effective email subject, the first step has to be this
2.1 ► It can even discourage opening
2.2 ► Avoid common email subjects that do not provide differentiation
3 · A slightly better issue, but in my opinion still not enough
4 · The email subject examples above, transformed following this pattern
4.1 ► If you are not sure which subject may be best for your message
4.2 ► Perform tests and trials
5 · More examples of impactful email subjects
6 Tailor email subjects to different subscriber segments
6.1 The importance of segmentation when writing email subjects
6.2 How to adapt issues to the specific needs and interests of each segment
6.3 Examples of email subjects tailored to different subscriber segments
7 · What is the best email subject line?
7.1 ► Brevity and clarity
7.2 ► Use keywords and numbers
7.3 ► Personalization and relevance
7.4 ► Create urgency or curiosity
7.5 ► Avoid words and phrases considered spam
8 · In summary
· First, a review of the two different situations in your mailings
First, I would like to show you some examples of issues, dealing with the first case we discussed, that of a brand already known by our potential clients, or that has a stable relationship with the contacts, who will already know and trust the sender, recognizing their emails in the inbox.
In this case, in which most recipients will open our emails when they see our sender, it is more interesting to write shocking, funny, or slightly disconcerting subjects .
Because?
Because we assume that the subscriber already knows us, knows what we send them and trusts us. This is the case of a contact who is almost sure of the type of content we are going to send them. They do not expect any unpleasant surprises.
So, the problem we have is not so much convincing them that we have something they need, or gaining their trust, but rather getting their attention and getting them to open the email right then, instead of leaving it for later.
Let's see an example:
the 990v5
If this email is received by someone who has no idea who sent it, they probably won't understand what it is, nor will they have much interest in opening it.
But if it is a contact who knows the brand well, and knows what content they usually send, they will surely know what awaits them in the email , and will open it.
► What resources do these types of email subjects use?
The main ones are:
◆ Curiosity
◆ Fun
◆ Urgency
◆ Use questions
Some examples of these email subjects, which I have used are these:
◆ Excuses and more excuses
◆ There is so little time to read emails!
◆ «One every 15 days is more than enough»
They all had very good opening rates, over 50%, especially because the contacts already know us and read our newsletters regularly.
► What happens in the opposite case? If our brand is not very well known?
If the contact doesn't know us very well yet, because we've had little interaction with contacts so far, it's possible that these types of subjects won't be entirely effective in getting people to open up. Or at least they won't generate trust.
Because we still have to create that relationship with the contacts so that they are interested in “almost” everything we send.
The other is to have a recognized brand, or a very good relationship with our contacts , so that the subject of our emails is almost the same (almost) .
This second option takes time to achieve.
It's not something that happens overnight.
And therefore it is not within the reach of all companies or latvia phone number data entrepreneurs , especially when they are just starting to work on their subscriber list.
In cases where this is not an option, we are left with writing our subject lines very well, so that they are very focused on our subscriber base and their needs.
Let's see how to do this in a simple way.
1 · First, a review of the two different situations in your mailings
1.1 ► What resources do these types of email subjects use?
1.2 ► What happens in the opposite case? If our brand is not very well known?
2 · Write an effective email subject, the first step has to be this
2.1 ► It can even discourage opening
2.2 ► Avoid common email subjects that do not provide differentiation
3 · A slightly better issue, but in my opinion still not enough
4 · The email subject examples above, transformed following this pattern
4.1 ► If you are not sure which subject may be best for your message
4.2 ► Perform tests and trials
5 · More examples of impactful email subjects
6 Tailor email subjects to different subscriber segments
6.1 The importance of segmentation when writing email subjects
6.2 How to adapt issues to the specific needs and interests of each segment
6.3 Examples of email subjects tailored to different subscriber segments
7 · What is the best email subject line?
7.1 ► Brevity and clarity
7.2 ► Use keywords and numbers
7.3 ► Personalization and relevance
7.4 ► Create urgency or curiosity
7.5 ► Avoid words and phrases considered spam
8 · In summary
· First, a review of the two different situations in your mailings
First, I would like to show you some examples of issues, dealing with the first case we discussed, that of a brand already known by our potential clients, or that has a stable relationship with the contacts, who will already know and trust the sender, recognizing their emails in the inbox.
In this case, in which most recipients will open our emails when they see our sender, it is more interesting to write shocking, funny, or slightly disconcerting subjects .
Because?
Because we assume that the subscriber already knows us, knows what we send them and trusts us. This is the case of a contact who is almost sure of the type of content we are going to send them. They do not expect any unpleasant surprises.
So, the problem we have is not so much convincing them that we have something they need, or gaining their trust, but rather getting their attention and getting them to open the email right then, instead of leaving it for later.
Let's see an example:
the 990v5
If this email is received by someone who has no idea who sent it, they probably won't understand what it is, nor will they have much interest in opening it.
But if it is a contact who knows the brand well, and knows what content they usually send, they will surely know what awaits them in the email , and will open it.
► What resources do these types of email subjects use?
The main ones are:
◆ Curiosity
◆ Fun
◆ Urgency
◆ Use questions
Some examples of these email subjects, which I have used are these:
◆ Excuses and more excuses
◆ There is so little time to read emails!
◆ «One every 15 days is more than enough»
They all had very good opening rates, over 50%, especially because the contacts already know us and read our newsletters regularly.
► What happens in the opposite case? If our brand is not very well known?
If the contact doesn't know us very well yet, because we've had little interaction with contacts so far, it's possible that these types of subjects won't be entirely effective in getting people to open up. Or at least they won't generate trust.
Because we still have to create that relationship with the contacts so that they are interested in “almost” everything we send.