The different types: First-party cookies and third-party cookies
Posted: Tue Dec 03, 2024 7:19 am
However, not all cookies are the same.
Although they have similar purposes and perform the same functions, what differentiates them is the way in which they are used and collected. From this differentiation, two types of cookies emerge: proprietary cookies ( first-party ) and third-party cookies. In the following paragraphs, we will only consider third-party cookies , of which we will give a more specific explanation by talking about the scenario that is emerging. We will dedicate a separate study to first-party cookies and their technological developments and use.
How do third-party cookies work?
Third-party cookies are generated by domains other than the website the georgia phone number library user is visiting. They are most often used for online advertising purposes and are placed on a website via a script or tag. A third-party cookie can be accessed by any website that loads the third-party server code.
Basically, third-party cookies track the browsing method and mainly how visitors move around the site, to understand what users like and help improve their experience.
Companies use third-party cookies to increase their engagement and as a means of reaching a wider audience across websites.
Why are third-party cookies important for B2B Digital Marketing?
B2B Digital Marketing: Why Cookies Are Important
Third-party cookies are one of the basic elements of digital marketing . Thanks to the profiling activities carried out by cookies, advertisers can in fact build and keep updated a user profile based on their habits of use on the web.
The use of third-party cookies allows advertisers to discover interests , propensities and recurring themes in users' navigation. This is fundamental data for developing a successful digital marketing campaign, capable of adapting content to the target audience.
Equally important in the context of digital marketing are user tracking and retargeting activities , which aim to finalize the purchase at a later time. In this case too, user tracking along the entire sales funnel is guaranteed by third-party cookies.
Although they have similar purposes and perform the same functions, what differentiates them is the way in which they are used and collected. From this differentiation, two types of cookies emerge: proprietary cookies ( first-party ) and third-party cookies. In the following paragraphs, we will only consider third-party cookies , of which we will give a more specific explanation by talking about the scenario that is emerging. We will dedicate a separate study to first-party cookies and their technological developments and use.
How do third-party cookies work?
Third-party cookies are generated by domains other than the website the georgia phone number library user is visiting. They are most often used for online advertising purposes and are placed on a website via a script or tag. A third-party cookie can be accessed by any website that loads the third-party server code.
Basically, third-party cookies track the browsing method and mainly how visitors move around the site, to understand what users like and help improve their experience.
Companies use third-party cookies to increase their engagement and as a means of reaching a wider audience across websites.
Why are third-party cookies important for B2B Digital Marketing?
B2B Digital Marketing: Why Cookies Are Important
Third-party cookies are one of the basic elements of digital marketing . Thanks to the profiling activities carried out by cookies, advertisers can in fact build and keep updated a user profile based on their habits of use on the web.
The use of third-party cookies allows advertisers to discover interests , propensities and recurring themes in users' navigation. This is fundamental data for developing a successful digital marketing campaign, capable of adapting content to the target audience.
Equally important in the context of digital marketing are user tracking and retargeting activities , which aim to finalize the purchase at a later time. In this case too, user tracking along the entire sales funnel is guaranteed by third-party cookies.