Optimize images
Posted: Sun Dec 15, 2024 9:59 am
Typically, optimizing images is considered an afterthought when trying to improve SEO rankings. However, optimizing images can help drive traffic to your website if done correctly.
The Benefits of Using Visuals
In addition to sending people directly to your site through Google Images , visual content can help enhance your text content.
img-semblog
This is because visual content:
break down large walls of text;
allow readers to better understand db center.uk written content (and make it easier to follow specific steps);
provide mini-assets of content that people can link to or share on social media;
help your content stand out from the competition (especially if you use custom graphics).
Tips for Optimizing Images for SEO
Here are some things to keep in mind when optimizing images on your site:
image file size and format: use formats designed for fast image loading (such as WebP );
Descriptions and Names: Optimize alt tags, image file names, and image titles;
copyright: make sure you have permission to use the images in your content;
relevance: make sure your images are relevant to the content;
mobile compatibility: check that images can be displayed correctly on mobile devices;
Uniqueness: Try to limit the use of stock photos that have already been used on many other sites.
How to write effective alt tags
Image alt text is an element that all search engines (including Google) use to understand the content of an image.
Alt text code for a bunny eating
Here's how to write effective alt text:
Be descriptive: describe the image in as much detail as possible (imagine describing it to someone who can't see it); in addition to being useful for search engines, this also helps screen reader users understand images better;
be unique: every image on every page should have unique alt text;
be relevant: Just like the keywords in your content, your alt text should also be natural. This means that you don’t want to stuff your alt text with keywords.
To learn more about how to optimize your images, check out our guide to SEO image optimization .
The Benefits of Using Visuals
In addition to sending people directly to your site through Google Images , visual content can help enhance your text content.
img-semblog
This is because visual content:
break down large walls of text;
allow readers to better understand db center.uk written content (and make it easier to follow specific steps);
provide mini-assets of content that people can link to or share on social media;
help your content stand out from the competition (especially if you use custom graphics).
Tips for Optimizing Images for SEO
Here are some things to keep in mind when optimizing images on your site:
image file size and format: use formats designed for fast image loading (such as WebP );
Descriptions and Names: Optimize alt tags, image file names, and image titles;
copyright: make sure you have permission to use the images in your content;
relevance: make sure your images are relevant to the content;
mobile compatibility: check that images can be displayed correctly on mobile devices;
Uniqueness: Try to limit the use of stock photos that have already been used on many other sites.
How to write effective alt tags
Image alt text is an element that all search engines (including Google) use to understand the content of an image.
Alt text code for a bunny eating
Here's how to write effective alt text:
Be descriptive: describe the image in as much detail as possible (imagine describing it to someone who can't see it); in addition to being useful for search engines, this also helps screen reader users understand images better;
be unique: every image on every page should have unique alt text;
be relevant: Just like the keywords in your content, your alt text should also be natural. This means that you don’t want to stuff your alt text with keywords.
To learn more about how to optimize your images, check out our guide to SEO image optimization .