The “Disruptive Operators” quadrant is also interesting . One small brand, Hibbett.com, saw an increase in quarterly traffic growth that pushed it into the disruptive quadrant for a quarter. This growth trend warrants further research.
Knowing the audiences of these brands can db center whatsapp number also help us design our focus groups and interviews.
The bar chart on the left shows the age of the audience for each brand. The chart on the right shows the breakdown between men and women. When we put together our sample, we will need to make sure that we use this data so that our groups reflect the market .
Once you’ve decided which research methods to use, you’ll need to develop a timeline, delegate responsibilities, and follow through.
How you collect and process data will depend on the research method you are using.
For qualitative research , such as focus groups or interviews, write down the responses and then compare notes. With surveys, you may want to produce reports. Tools like Google Forms or Survey Monkey often offer free reports that organize your data and even include illustrations where applicable.
For quantitative research , collect raw data using a simple spreadsheet or more advanced data storage software. Once you have collected the data, tools like Google Data Studio or Tableau allow you to organize and represent it as graphs or charts.
For our footwear company, we will collect qualitative data through our focus groups and interviews. We may also collect quantitative data using Semrush’s .Trends tools.
For example, Semrush Traffic Analytics provides traffic numbers for a competitor’s website. Here’s a look at Saucony.com’s top pages.
