For example, if your goal is to increase contact number database positive reviews, you’ll need a targeted approach to encouraging satisfied customers to leave feedback. The good news is that this helps attract new customers while also strengthening relationships with your existing ones.
There are a few fundamental metrics you should take into consideration in order to improve your reputation level. We have an awesome article that will help you better understand what PR metrics are and why they’re so important. To sum it up, you should always keep an eye on:
Web traffic
Mentions
Sentiment
Backlinks
Impressions
Share of voice
To understand if you are meeting these goals or falling short, dig into the data with a campaign performance report. This will offer insights into how you are performing with particular campaigns, or even just your ongoing strategy, across various channels, providing recommendations for optimization.
Along with understanding the success of individual campaigns or your overall performance, there are also internal benefits to this. A company with a good online reputation is naturally more attractive to potential employees. Aligning your reputation management strategy with current HR marketing trends reinforces your employer brand, showcasing your business as an ideal place to work. Want to become an employer of choice in your industry? Simply monitor online discussions around employee satisfaction (Glassdoor or Indeed reviews) and respond accordingly.
