What mistakes do companies make when managing their online reputation?
Posted: Tue Dec 17, 2024 3:35 am
Did you know that you have less than 10 seconds to impress people? Now think about your business's online presence. What is the first search result that appears when someone types your business name into Google? What do the first three or four reviews look like?
This article contains common mistakes and misconceptions in the field of online reputation management.
Mistake #1: Letting Your Reputation Manage Itself
Online reputation management should be a core part of your digital marketing strategy. Unfortunately, many business leaders believe they can leave their online reputation to the natural course of events.
This is an omission. It is necessary to actively participate in correcting online listings or attracting customer reviews. This is dictated by high competition and transparency of information on the how to build phone number list Internet. In order for one negative review not to spoil your reputation, it is important to attract positive reviews on a regular basis in sufficient quantities and to respond promptly to the emergence of negative mentions.
Mistake #2: Staying Off Social Media
The next mistake some business leaders make is that they do not use social media in their marketing strategies.
Some may say that social media is not suitable for their product or business model. Others may not see the practical value in SMM. Still others do not have enough time and resources to be active in social media.
Social media gives you the opportunity to interact with your audience. It is often there that you can answer customer questions, solve their problems, and, importantly, prevent them from scaling up those problems.
Social media monitoring allows you to help customers or correct misunderstandings that happen even to the most responsible salespeople and most successful businesses. In turn, people see your brand values and customer service in action. If you are not active on social media, you are not only missing out on potential opportunities, but you are also deprived of a “first aid” tool for effective communication with your customers and prospects.
This article contains common mistakes and misconceptions in the field of online reputation management.
Mistake #1: Letting Your Reputation Manage Itself
Online reputation management should be a core part of your digital marketing strategy. Unfortunately, many business leaders believe they can leave their online reputation to the natural course of events.
This is an omission. It is necessary to actively participate in correcting online listings or attracting customer reviews. This is dictated by high competition and transparency of information on the how to build phone number list Internet. In order for one negative review not to spoil your reputation, it is important to attract positive reviews on a regular basis in sufficient quantities and to respond promptly to the emergence of negative mentions.
Mistake #2: Staying Off Social Media
The next mistake some business leaders make is that they do not use social media in their marketing strategies.
Some may say that social media is not suitable for their product or business model. Others may not see the practical value in SMM. Still others do not have enough time and resources to be active in social media.
Social media gives you the opportunity to interact with your audience. It is often there that you can answer customer questions, solve their problems, and, importantly, prevent them from scaling up those problems.
Social media monitoring allows you to help customers or correct misunderstandings that happen even to the most responsible salespeople and most successful businesses. In turn, people see your brand values and customer service in action. If you are not active on social media, you are not only missing out on potential opportunities, but you are also deprived of a “first aid” tool for effective communication with your customers and prospects.