Prioritize your actions
One of the essential elements of effective planning is prioritization . If you plan your actions, you can identify the most critical tasks or aspects that you can easily test.
This way, you protect your strategy from free turkey number for whatsapp major failures and find opportunities for experimentation that can potentially increase your results.
You can choose to assign priorities in several ways, including:
Earnings potential
The flow of the campaign you are creating
The resources you'll need to create your campaigns
Products or services launched
Based on this, you can decide which campaigns, topics and formats should be included first in your plan.
Find relevant topics
Start looking at the bigger picture. What are the big themes you want to address this year? Maybe you want to do big integrated campaigns.
For example, a company that offers a time management application might want to focus on general topics like productivity and work-life balance. This information should come from your audience research and competitor research .
Try to generate a list of themes that are likely to remain effective and relevant in the long term.
When deciding whether a topic is worth exploring, evaluate it based on two main dimensions:
The usefulness for your target audience
The ability to impact profits
There are several tools you can use to automate and improve this process. One of them is Topic Research , which provides you with topic ideas to cover, as well as related questions, possible subtopics, and titles.
You might focus on creating evergreen content , building topic clusters , or using newsjacking — the tool will suggest ideas for whatever strategy you choose to use.
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Once you have a list of topics, move on to large-scale keyword research using the Keyword Magic Tool . Each topic may have several related keywords, which can help you create your own topic clusters.
